girls ghost costume
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Review moat
Great385avg incumbent reviews — the moat a new listing must climb
Growth
Great+72.2%90-day search growth — must beat 0% to launch
Price range
Good$4.38–$38.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.8%return rate — above 6% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 117K searches
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
28
Top-5 brand share
69%
Open market
24%
- Coyciu22%
- Mokoggiri18%
- Rarjuiey12%
- Oskiner9%
- Fun Costumes7%
- Marvel7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mokoggiri Halloween Ghost Costume Adult Women Men Ghost Cloak Cape Kid Baby Clothes Boy Girl Spooky Ghost Hooded Poncho Capes (White Baby 0-3T 32 inch)
Mokoggiri$4.383.9★49 rev
Coyciu Toddler Boy Girl Halloween Costume Cute Embroidery Ghost Cloak Cape White Robe Toddler Ghost Costume 2t 3t 4t 5t
Coyciu$17.844.8★41 rev
Oskiner Ghost Costume for Kids White Ghost Poncho Hooded Cape with Pumpkin Bag Spooky Halloween Costume for Girls
Oskiner$9.194.5★149 rev
Fun Costumes Girls Gossamer Haunted Ghost Costume | Kids Haunted Beauty Ghostly Dress | Girls Victorian Ghost Costume - Medium White
Fun Costumes$25.744.7★10 rev
Rarjuiey Halloween Toddler Girl Outfit Boo Romper Spaghetti Strap Ghost Jumpsuit Bell Bottoms Outfits Spooky Clothes (Boo Ghost Black 3-4T)
Rarjuiey$16.594.7★141 rev
Newest
by launch dateMokoggiri Halloween Ghost Costume Adult Women Men Ghost Cloak Cape Kid Baby Clothes Boy Girl Spooky Ghost Hooded Poncho Capes (White Baby 0-3T 32 inch)
Mokoggiri$4.3849 rev
Coyciu Toddler Boy Girl Halloween Costume Cute Embroidery Ghost Cloak Cape White Robe Toddler Ghost Costume 2t 3t 4t 5t
Coyciu$17.8441 rev
Coyciu Toddler Boy Girl Halloween Costume Cute Embroidery Ghost Cloak Cape White Robe Toddler Ghost Costume 2t 3t 4t 5t
Coyciu$17.4341 rev
Toddler Boy Girl Halloween Costume Cute Embroidery Ghost Cloak Cape White Robe Toddler Ghost Costume 2t 3t 4t 5t
Coyciu$17.9141 rev
Coyciu Toddler Boy Girl Halloween Costume Cute Embroidery Ghost Cloak Cape White Robe Toddler Ghost Costume 2t 3t 4t 5t
Coyciu$18.0441 rev
Trending
90-day click momentum
Marvel Girls Spider-Gwen Ghost Spider Zip Up Hooded Sweatshirt and Pants Set for Toddler and Big Kids
Marvel$37.924.7★
Rarjuiey Halloween Toddler Girl Outfit Boo Romper Spaghetti Strap Ghost Jumpsuit Bell Bottoms Outfits Spooky Clothes (Boo Ghost Black 3-4T)
Rarjuiey$16.594.7★
Marvel Girls Spider-Gwen Ghost Spider Zip Up Hooded Sweatshirt and Pants Set for Toddler and Big Kids
Marvel$38.134.7★
Mokoggiri Halloween Ghost Costume Adult Women Men Ghost Cloak Cape Kid Baby Clothes Boy Girl Spooky Ghost Hooded Poncho Capes (White Baby 0-3T 32 inch)
Mokoggiri$4.383.9★
Unique Baby Girls Toddler 3 Piece Ghost Halloween Outfit with Infinity Scarf (7/XXL Black)
Unique Baby$16.304.7★
Demand
Weekly Amazon search volume, last 32 weeks — +72.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is good”
“Looks just as pictured”
“Really soft and cute”
“Seems to be well made”
“I can definitely see this being worn in both warm and cold weather”
“But cute and holds up well being washed”
“Surprisingly thick yet soft”
“its so comfortable she doesnt want to ever take it off”
“Otherwise, the colors are great”
“Its not too heavy not too light”
What buyers complain about
“Size it up”
“Size up is my suggestion it does shrink when washing”
“The only downfall is it has no pockets on the pants or the sweater”
“the quality is not so great”