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girls fleece jacket

Skip it50/100

a small market ($105K/yr) — girls fleece jacket doesn't clear our bar today.

Market/yr

$105K

Growth (1y)

+316.1%

Products

82

Brands

21

was 10 a year ago

Sellers

70

Price range

$11.34–$74.97

Returns

9.3%

Rating

4.7★

50/100

Skip it

Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
86
×0.30
Competition
89
×0.20
Quality gap
24
×0.10
Returns
20
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +316.1% year over year.
74K37KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Competition

50%Columbia
  • Columbia50%
  • EIGIOO7%
  • Reebok6%
  • Eddie Bauer6%
  • MGEOY5%
  • WELAKEN4%
  • Other (15 brands)22%

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen. 21 brands and 70 sellers compete here.

Brands

21 rising

was 10 a year ago

Sellers

70

Top 5 brand share

74%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 82 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Good fit”

Quality-Overall13%

“The overall quality also feels very solid”

Warmth8%

“keeps me extremely warm”

Weight Light7%

“Great Lightweight Rain Jacket for Kids”

Soft Feel7%

“This is a really nice kids jacket with super soft and comfortable material”

Comfort-Overall6%

“comfortable”

Color5%

“The color and style is cute too”

Weather Proof4%

“great for in between weather”

Advertised Vs Actual Product4%

“Was what I expected”

Zipper Quality4%

“No issues with the zipper or pockets”

What buyers complain about

Thickness8%

“Warm soft wish it was slightly thicker”

Zipper Quality7%

“Faulty zipper”

Stitch/Finish/Polish7%

“stitching came undone quick”

Value For Money5%

“It feels really cheap for the price”

Suitability Winter Weather3%

“I probably wouldnt recommend these by themselves for blizzard weather”

Strength3%

“It was flimsy”

Size-Overall3%

“Great buy just too short”

Durability2%

“it will rip which is pretty inevitable with children”

Material Quality2%

“The material and zipper don't seem to be the best quality”

Quality-Overall2%

“It feels really cheap for the price”

Top return reasons

  • Size-Overall68%
  • Thin5%
  • Sleeve Fit4%
  • Length3%
  • Material Quality2%
  • Chest Fit2%
  • Waist Fit2%
  • Advertised Vs Actual Product2%
  • Color2%
  • Value For Money1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.