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girls flare leggings

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Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 21Growth 11Conversion 4Competition 94Returns 6Price range 76Avg price 86Brand share 92Review moat 69Quality gap 48

Competition

Great21%

top-5 click share — an open shelf

Brand share

Great43%

top-5 brand share — no brand owns this niche

Avg price

Great$19.51

avg listing price — sweet spot $15–$100

Price range

Great$7.31–$39.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good739.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$83K

$83K/yr · 1.3M searches

Growth

Bad-28.3%

90-day search growth — must beat 0% to launch

Returns

Bad10.5%

return rate — above 6% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

44 falling

Sellers

50

Top-5 brand share

43%

Open market

51%

  • KEREDA13%
  • Amazon Essentials9%
  • Hvididan8%
  • Haloumoning7%
  • NORMOV6%
  • NUMYEAN6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$3K6%$5K8%$7K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 125 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.3% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fits to size”

Comfort-Overall13%

“is comfortable”

Quality-Overall13%

“They seem to be well made”

Stretchability/Expandability/Elasticity5%

“the waistband is strong elastic”

Value For Money4%

“Great value”

Material Quality4%

“comfortable material”

Color3%

“The color is pretty”

Pockets/Compartments3%

“The pockets are a great bonus and actually usable”

Soft Feel3%

“soft to the touch”

Advertised Vs Actual Product2%

“Just as advertised”

What buyers complain about

Size-Overall22%

“short on length”

Quality-Overall7%

“Horrible quality”

Durability5%

“Not as durable”

Stitch/Finish/Polish4%

“Hole, seam not sewn properly”

Material Quality4%

“failed to notice the material it was made out of lol”

Length3%

“didn't fit so well kind of long”

Thin2%

“thin”

Thickness2%

“The material is thick”

Transparency2%

“I don't think it is see-through”

Waist Fit2%

“Runs very large in waist, not adjustable”

Top return reasons

Size-Overall61%
Waist Fit10%
Length7%
Inseam Fit6%
Material Quality4%
Thigh Fit3%
Advertised Vs Actual Product2%
Hip Fit1%
Thin1%
Shape/Style1%