girls dress coats
Skip itSoft demand (-76.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.71avg listing price — sweet spot $15–$100
Price range
Incredible$15.00–$59.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Review moat
Good750.03avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$33K$33K/yr · 218K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad11.2%return rate — above 6% kills the launch gate
Growth
Bad-76.6%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
24
Top-5 brand share
81%
Open market
16%
- Betusline59%
- GRACE KARIN7%
- Haloumoning6%
- SOLY HUX6%
- Yekaty3%
- Lilax2%
- Open — no brand owns it (13 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 72 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Betusline Little Girls Khaki Hooded Trench Coat Button Up Jacket Hoodie Khaki 9-10 Years = Tag 150
Betusline$28.084.6★1,293 rev
Betusline Girls Hoodie Trench Coat Single Breasted Hoodie Windbreaker Jacket Dress Outerwear for Girl Black 2-3T = Tag 100
Betusline$26.394.6★1,293 rev
Betusline Girls Trench Coat Double Breasted Classic Lapel Belted Windproof Overcoat Outwear 2#Khaki 4-5T = Tag 120
Betusline$33.104.4★163 rev
Betusline Girls Dress Coat with Hood Kids Button Trench Coats Fall Winter Outerwear Peacoat with Pockets 3# Khaki 3-4T
Betusline$34.084.5★325 rev
SOLY HUX Toddler Girls Double Breasted Long Sleeve Trench Coat Teddy Lined Outerwear Winter Pea Coats Solid Khaki 6Y
SOLY HUX$29.863.9★130 rev
Newest
by launch date
The Childrens Place girls Basic Denim Jacket Azure Wash Medium US
The Children's Place$18.8013,202 rev
Jofemuho Girls Trench Coat Hooded Waterproof rain jacket Outerwear 7-8 Years
Jofemuho$26.1632 rev
Jofemuho Girls Trench Coat Hooded Waterproof rain jacket Outerwear 6-7 Years
Jofemuho$25.7832 rev
LAVIQK Girls Winter Faux Fur Dress Coat Pea Coat Warm Overcoat Fleece Jacket Casual Trendy Outerwear
LAVIQK$38.7923 rev
Haloumoning Girls Double Breasted Pea Coat Kids Winter Lapel Belted Wool Blend Coat Outerwear 5-14 Years
Haloumoning$35.7971 rev
Trending
90-day click momentum
Betusline Girls Rain Jackets Lightweight Waterproof Hooded Trench Coat Windbreaker Raincoats for Girls Waterproof-Deep Pink 9-10 Years
Betusline$32.354.6★
Betusline Girls Trench Coat Double Breasted Classic Lapel Belted Windproof Overcoat Outwear 2# Light Blue 13-14 Years = Tag 170
Betusline$34.634.4★
Betusline Girls Rain Jackets Lightweight Waterproof Hooded Trench Coat Windbreaker Raincoats for Girls Waterproof-Pink 3-4T
Betusline$29.834.6★
Betusline Girls Dress Coat Kids Hoodie Trench Coats Overcoat Fall Winter Outerwear Peacoat 3# Light Purple 9-10 Years
Betusline$36.134.5★
Betusline Girls Dress Coat Kids Hoodie Trench Coats Overcoat Fall Winter Outerwear Peacoat 3# White 9-10 Years
Betusline$33.284.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -76.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 33.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit”
“Good quality”
“By far the cutest, softest, and perfect dressy coat Ive purchased”
“Value for money”
“Just as expected”
“Great thickness and size runs true”
“Not to mention the color goes with everything”
“Its stylish, warm and easy to clean”
“Arrived as described”
“It was a comfortable material and did not shrink once washed and dried”
What buyers complain about
“Not waterproof”
“Very thin, runs small usually a 4t is a little big for my 4 year old esp a coat”
“This was cheaper material than I anticipated”
“not great quality”
“Runs small”
“Very thin material”