girls columbia fleece jacket
Skip itSoft demand (-46.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$25.42avg listing price — sweet spot $15–$100
Price range
Great$11.32–$61.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Okay2,177.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.0%return rate — above 6% kills the launch gate
Market size
Bad$14K$14K/yr · 313K searches
Growth
Bad-46.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
74
Top-5 brand share
50%
Open market
45%
- Columbia27%
- Amazon Essentials6%
- Spyder6%
- Reebok6%
- Haloumoning5%
- Eddie Bauer5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 126 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Baby Girls Benton Springs Fleece Jacket Grape Gum Small
Columbia$25.184.8★19,528 rev
Columbia Youth Girls Fire Side Sherpa Full Zip Columbia Grey XX-Small
Columbia$32.304.8★1,200 rev
Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium
Columbia$30.324.4★49 rev
WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof
WELAKEN$22.484.7★1,981 rev
Spyder Girls Windbreaker Jacket - Lightweight Insulated Water and Wind Resistant Jackets for Girls Zip Up Kids Outerwear Coat Size 5-6 Ash Blue
Spyder$22.544.7★50 rev
Newest
by launch date
PATPAT Girls Basic Denim Jacket with Flap Pocket Button Blue9-10Y
PATPAT$27.0445 rev
Perfashion Girls Lightweight uv protection shirt Jacket Pink Cropped Bomber Coat Kids Zip Up Size 8 10 Hiking
Perfashion$17.609 rev
Perfashion Girls Lightweight uv protection shirt Jacket Purple Cropped Bomber Coat Kids Zip Up Size 8 10 Hiking
Perfashion$22.319 rev
Haloumoning Girls Hooded Jacket Kids Lightweight Color Block Sun Protection Jackets 5-14 Years
Haloumoning$16.4830 rev
Haloumoning Girls Hooded Jacket Kids Lightweight Color Block Sun Protection Jackets 5-14 Years
Haloumoning$16.8530 rev
Trending
90-day click momentum
Columbia Youth Girls Toddler Fire Side Sherpa Full Zip Fleece Jacket Dark Stone 3T
Columbia$22.294.8★
SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket
SOBAPRA$32.784.7★
DKNY Girls Midweight Jacket - Cozy Sherpa Fur Lined Water Resistant Hooded Anorak Windbreaker Zip Up Jacket for Girls Size 4 Sedona Rose
DKNY$19.384.5★
Haloumoning Girls Gradient Lightweight Jacket Kids Stand Collar Spring Fall Jackets with Pockets 5-14 Years
Haloumoning$14.433.8★
MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Bright Pink 10/12
MGEOY$32.264.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -46.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Great fit”
“It kept my daughter warm”
“Nice lightweight jacket”
“the color is lovely”
“Super comfortable”
“The material is very soft and warm”
“Perfect for layering or spring/fall weather”
“Like it”
“The material feels durable”
What buyers complain about
“Too thin”
“Zipper fell off”
“I thought it would be thicker and warmer”
“The outter material is either of low quality or the stitching is faulty”
“Great buy just too short”
“It feels really cheap for the price”
“the light color shows dirt fast”
“It was flimsy”
“Sleeves too long”
“The outter material is either of low quality or the stitching is faulty”