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54

girls capri leggings

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a small market ($31K/yr) keeps it on the watch list.

Market size 8Growth 81Conversion 10Competition 96Returns 33Price range 70Avg price 88Brand share 54Review moat 55Quality gap 60

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Great$20.28

avg listing price — sweet spot $15–$100

Growth

Great+75.3%

90-day search growth — must beat 0% to launch

Price range

Good$4.51–$39.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,315.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Returns

Okay5.1%

return rate — above 6% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$31K

$31K/yr · 186K searches

Competition

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

28

Top-5 brand share

73%

Open market

21%

  • The Children's Place36%
  • LessonZoo12%
  • Syhood10%
  • YooAurvox9%
  • Langyiwee6%
  • Stelle6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6274%$1K6%$2K8%$3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 131 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +75.3% search growth over the last 90 days.
15K10KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Aug · busiest ÷ quietest = 8.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“not too tight not too loose”

Color9%

“The colors are beautiful”

Comfort-Overall8%

“Comfortable”

Value For Money7%

“Good for the price”

Material Quality6%

“Quality material”

Quality-Overall6%

“Good quality”

Soft Feel6%

“The fabric feels soft and breathable, making them great for everyday wear”

Stretchability/Expandability/Elasticity6%

“They also have a nice stretch to them”

Weight Light2%

“lightweight”

Machine Wash Suitability2%

“still looked cute after multiple washes”

What buyers complain about

Size-Overall14%

“Doesn't fit well”

Thickness12%

“I thought they were going to be thicker like leggings”

Quality-Overall10%

“cheap”

Thin9%

“Thin material”

Transparency5%

“See through”

Material Quality5%

“the material is very cheap”

Stain Resistance2%

“Stains very easily”

Durability1%

“one pair ripped on the first wear”

Length1%

“still longer than what I was looking for”

Advertised Vs Actual Product1%

“Wrong description”

Top return reasons

Size-Overall43%
Waist Fit25%
Length6%
Thin5%
Material Quality4%
Advertised Vs Actual Product3%
Thigh Fit3%
Inseam Fit2%
Hip Fit2%
Transparency1%