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girls butterfly shorts size 10-12

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A small market ($12K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 67Conversion 12Competition 69Returns 29Price range 77Avg price 82Brand share 65Review moat 63Quality gap 25

Avg price

Great$17.98

avg listing price — sweet spot $15–$100

Price range

Great$9.26–$34.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Good+48.0%

90-day search growth — must beat 0% to launch

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good974.7

avg incumbent reviews — the moat a new listing must climb

Returns

Okay5.5%

return rate — above 6% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$12K

$12K/yr · 73K searches

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

21

Top-5 brand share

66%

Open market

28%

  • Liberty Pro27%
  • KEREDA12%
  • AIOIC9%
  • JOCMIC9%
  • Hvididan9%
  • zqajuxg6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4978%$99512%$1K16%$2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.0% search growth over the last 90 days.
4K3KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall39%

“And she said the fit is comfortable”

Quality-Overall15%

“Great quality”

Soft Feel11%

“Its super soft”

Material Quality10%

“I love the breathable material”

Comfort-Overall4%

“My daughter loves how comfortable they are”

Breathability3%

“Very cute for our girls softball uniforms and they are lightweight and breathable”

Waist Fit2%

“so Im glad theres a draw string to tighten up on the waist if needed”

Color2%

“we will definitely buy more in different colors”

Exercise/Sports Suitability2%

“Perfect for tumbling, cheer, and school”

Value For Money1%

“Excellent value for the money-as good as the name brand for a fraction of the price”

What buyers complain about

Size-Overall52%

“These butterfly shorts are a bit shorter than other ones I have bought”

Quality-Overall11%

“Poor quality”

Smell6%

“It smelled and my daughters name is not rinaldi”

Strength6%

“Wrinkly”

Product Condition6%

“Used products from other people”

Material Quality4%

“The material is thin and flowy”

Top return reasons

Size-Overall49%
Length17%
Waist Fit13%
Inseam Fit4%
Material Quality3%
Color3%
Advertised Vs Actual Product3%
Thigh Fit2%
Value For Money1%
Shape/Style1%