girls boyshorts underwear
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$18.08avg listing price — sweet spot $15–$100
Price range
Great$8.22–$43.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Review moat
Okay2,231.85avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 547K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
25
Top-5 brand share
47%
Open market
48%
- Barara King12%
- Boboking11%
- FINETOO10%
- BliBliTaTa8%
- Hello Kitty6%
- Sladatona5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 62 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barara King Girls Undies Cotton Panties Little Soft Underwear Boyshort Briefs (Pack of 6) Size 5
Barara King$14.794.6★595 rev
FINETOO Womens Cotton Boy Shorts Underwear Full Coverage Soft Boxer Briefs High Waisted Panties for Lady Girls 6 Pack(M)
FINETOO$13.184.4★1,679 rev
Boboking Soft Rainbow Girls Boyshorts Girls Flower Underwear Toddler Undies 10years Grey
Boboking$19.164.7★2,616 rev
BliBliTaTa Girls Boyshorts Underwear Soft Cotton Tagless Panties for Toddlers & Little Kids Comfort Breathable Briefs in Sizes 2T 4T 6 8 10 12 Years Old 6-Pack Colorful petals-2T
BliBliTaTa$13.324.7★246 rev
Sladatona Soft Girls Boyshort Panties Cotton Briefs Kids Underwear 10years Grey Yellow
Sladatona$29.854.7★534 rev
Newest
by launch date
Amazon Essentials Girls Cotton Jersey Boxer Brief Underwear Pack of 10 Spot/ Stripe/ Navy 14
Amazon Essentials$18.2151 rev
Amazon Essentials Girls Cotton Jersey Boxer Brief Underwear Pack of 10 Peach/ Flower/ Stripes 8
Amazon Essentials$18.3551 rev
Amazon Essentials Girls Cotton Jersey Boyshort Underwear Pack of 10 Lilac/ Rainbow/ Stripes 6
Amazon Essentials$16.4853 rev
Amazon Essentials Girls Cotton Jersey Boyshort Underwear Pack of 10 Lilac/ Rainbow/ Stripes 7
Amazon Essentials$17.0253 rev
Phennies Girls Boyshorts Underwear Soft Cotton Teen Girls Kids Briefs Safety Panties for Dress - Pack of 8 Multicolor
Phennie's$17.8612 rev
Trending
90-day click momentumAmazon Essentials Girls Cotton Jersey Boyshort Underwear Pack of 10 Lilac/ Rainbow/ Stripes 7
Amazon Essentials$17.024.7★
Amazon Essentials Girls Cotton Jersey Boyshort Underwear Pack of 10 Lilac/ Rainbow/ Stripes 6
Amazon Essentials$16.484.7★
Reebok Girls Boyshorts Underwear - 5 Pack Soft Breathable Panties Boy Shorts Seamless Underwear for Girls (Sizes: 6-16) Size 8-10 Steel Grey/Faded Denim/White/White Spacedye
Reebok$21.104.6★
Phennies Girls Boyshorts Underwear Soft Cotton Teen Girls Kids Briefs Safety Panties for Dress - Pack of 8 Multicolor
Phennie's$17.864.5★
Reebok Girls Boyshorts Underwear - 5 Pack Soft Breathable Panties Boy Shorts Seamless Underwear for Girls (Sizes: 6-16) Size 12-14 Scuba Blue/White Spacedye/Black/White
Reebok$20.194.6★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +6.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“Amazing fit”
“The band is super soft”
“Quality and workmanship are solid”
“Definitely worth the price”
“the elastic waist holds up well”
“the material is soft”
“regular colors nice as well”
“Lovely and breathable”
“After washing, they held up well and maintained their shape”
What buyers complain about
“Weird fit”
“I thought the material was different”
“Misleading”
“Bellybutton high”
“Not stretch”
“they fall apart the first wear”
“The products sold specifically for colostomy bags are unattractive and uncomfortable”
“Thin”
“she said they were very itchy so I would overall give it 3 stars”
“Poor quality, they fall apart the first wear”