girls bikini underwear size 12
Worth a lookShows a sweet-spot price point ($25.73 avg), but a small market ($44K/yr) keeps it on the watch list.
Avg price
Incredible$25.73avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 6% kills the launch gate
Price range
Great$10.06–$41.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,523.93avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 95K searches
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
19
Top-5 brand share
86%
Open market
9%
- Lucky & Me45%
- Burt's Bees Baby16%
- Hanes10%
- BAMBOO COOL10%
- Barara King5%
- Winging Day4%
- Open — no brand owns it (8 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 76 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lucky & Me Gracie Girls Briefs 100% Organic Cotton Underwear 7 Pack (US Age 7 Years 8 Years Seahorse)
Lucky & Me$39.394.7★1,228 rev
Lucky & Me Ryleigh Girls Bikini | Childrens Organic Cotton Tagless Underwear | 7-Pack
Lucky & Me$39.194.6★66 rev
Hanes Girls Organic Underwear Brief & Hipster Toddler & Girl Sizes Pure Comfort 100% Cotton Panties 8-Pack
Hanes$12.084.6★1,827 rev
Burts Bees Baby Toddler Girls Underwear Organic Cotton Panties Tag-Free Comfort Briefs Pack of 5
Burt's Bees Baby$18.774.9★1,444 rev
BAMBOO COOL Girls Underwear Tagless Bamboo Viscose Soft Full Coverage Kids Panties 6-14 Years Briefs 6-Pack
BAMBOO COOL$26.434.8★203 rev
Newest
by launch date
Yoofoss Girls Underwear 100% Organic Cotton Soft Toddler Kids Underwear Tag-free Comfort Girls Panties 6-Pack - Pink Castle 5T
Yoofoss$12.48187 rev
Yoofoss Girls Underwear 100% Organic Cotton Soft Toddler Kids Underwear Tag-free Comfort Girls Panties 6-Pack - Purple Unicorn 5T
Yoofoss$10.06187 rev
Hanes Unisex Baby Underwear Briefs 8-Pack Pure Comfort Brief Panties for Toddler Girls Organic Cotton Underwear
Hanes$13.701,003 rev
Hanes Unisex Baby Underwear Briefs 8-Pack Pure Comfort Brief Panties for Toddler Girls Organic Cotton Underwear
Hanes$16.571,003 rev
Hanes Unisex Baby Underwear Hipsters 8 Pairs Pure Comfort Panties Organic Cotton Underwear Blue/Stripes/Pink/White
Hanes$15.251,827 rev
Trending
90-day click momentumYoofoss Girls Underwear 100% Organic Cotton Soft Toddler Kids Underwear Tag-free Comfort Girls Panties 6-Pack - Pink Castle 5T
Yoofoss$12.484.7★
Lucky & Me Girls Undershorts for Under Dresses and Uniforms Sophie Shortie 3 Pack (US Age 4 Years 5 Years Flamingo)
Lucky & Me$27.004.8★
Yoofoss Girls Underwear 100% Organic Cotton Soft Toddler Kids Underwear Tag-free Comfort Girls Panties 6-Pack - Purple Unicorn 5T
Yoofoss$10.064.7★
BAMBOO COOL Girls Underwear Breathable Moisture-Wicking 6-14Y Panties Lightweight Soft Sensory Friendly Briefs 6 Pack
BAMBOO COOL$26.574.9★
Hanes Unisex Baby Underwear Hipsters 8 Pairs Pure Comfort Hipster Panties Organic Cotton Underwear Purple/Blue/Pink
Hanes$15.324.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.0% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super comfortable”
“Well made and they are comfortable on the kids”
“So soft”
“fit well grandkids love them”
“Great value”
“Good material”
“have cute designs”
“The colors are bright”
“breathable”
“Soft fabric and elastic bands don't leave marks”
What buyers complain about
“To small”
“0 stars- caused horrible skin irritation for my daughter”
“Poor quality elastic”
“Waste of money”
“Very thin”
“not soft I finally found these”
“Scratchy and not comfortable”
“They dont absorb at all”
“shrunk so much granddaughter couldnt wear them”
“Look like cheap”