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girls athletic shirts

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Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 11Growth 32Conversion 4Competition 97Returns 29Price range 75Avg price 89Brand share 92Review moat 84Quality gap 32

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Great43%

top-5 brand share — no brand owns this niche

Avg price

Great$20.49

avg listing price — sweet spot $15–$100

Review moat

Great322.74

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.38–$37.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Okay5.5%

return rate — above 6% kills the launch gate

Market size

Bad$43K

$43K/yr · 695K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

62 falling

Sellers

72

Top-5 brand share

43%

Open market

52%

  • Haloumoning19%
  • PATPAT8%
  • Liberty Pro6%
  • BEAUDRM5%
  • SOLY HUX5%
  • Real Essentials5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4272%$8543%$1K4%$2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 203 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.
20K15KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Fits as expected”

Quality-Overall10%

“Really high quality product really comfortable appropriate for kids”

Comfort-Overall10%

“Very comfortable”

Color9%

“The colors are very pretty”

Material Quality7%

“The material is so soft”

Soft Feel5%

“It's soft”

Value For Money4%

“Great Value”

Exercise/Sports Suitability3%

“Great for sports”

Advertised Vs Actual Product3%

“Just as pictured”

Shape/Style3%

“Cute style”

What buyers complain about

Size-Overall32%

“way too tight”

Quality-Overall10%

“not very well made”

Thickness4%

“The material is a bit thicker than expected”

Color3%

“Wish it came in more colors and styles”

Transparency3%

“Completely see through”

Wrinkles2%

“The outfit is perfect or it would be if the vacuum seal hadnt made it permanently wrinkled and even washing and ironing didnt make them disappear”

Breathability2%

“We don't have any of that here right now so I don't know how well it breathes”

Sleeve Fit2%

“Small tight sleeves”

Material Quality2%

“Flimsy material with poor stitching”

Value For Money1%

“The price for this outfit is a bit high”

Top return reasons

Size-Overall57%
Length10%
Waist Fit7%
Material Quality6%
Chest Fit4%
Thin2%
Advertised Vs Actual Product2%
Color1%
Thigh Fit1%
Inseam Fit1%