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girls alien costume

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High returns (10.9%) — this niche doesn't clear our bar today.

Market size 17Growth 7Conversion 31Competition 77Returns 4Price range 87Avg price 95Brand share 80Review moat 91Quality gap 38

Avg price

Incredible$26.77

avg listing price — sweet spot $15–$100

Review moat

Great188.8

avg incumbent reviews — the moat a new listing must climb

Price range

Great$10.33–$58.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$67K

$67K/yr · 101K searches

Growth

Bad-35.0%

90-day search growth — must beat 0% to launch

Returns

Bad10.9%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

25

Top-5 brand share

55%

Open market

39%

  • Perfashion20%
  • Kepblom12%
  • IBAKOM9%
  • LMYOVE7%
  • Shekavarld7%
  • GRAJTCIN5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 35 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.0% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 172.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“the fitment is perfect”

Advertised Vs Actual Product16%

“DOES THE JOB”

Quality-Overall12%

“Great quality, good battery life, and down right funny”

Ease Of Use10%

“so it truly made Halloween easier”

Inflation/Deflation8%

“Inflates quickly and easy to get on and off”

Material Quality8%

“material wise so far”

Fun/Entertainment Experience5%

“Made the night a lot of fun”

Comfort-Overall5%

“were fairly comfortable”

Durability3%

“The suits held up”

Color3%

“the outfit itself is pretty solid buy color”

What buyers complain about

Strength17%

“made of very brittle plastic”

Size-Overall17%

“every time we tried Spirit or somewhere similar they were wayyy too big”

Thin17%

“very thin material”

Durability12%

“Glasses were broke”

Material Quality8%

“They material is thick rubbery plastic”

Brightness/Shine/Glow6%

“GLITTER A LITTLE REDUNDANT”

Adhesion/Stickiness3%

“on top of that they had some tacky glitter glue where it was broke on the hinge like they knew it broke”

Top return reasons

Size-Overall55%
Length4%
Material Quality4%
Advertised Vs Actual Product4%
Product Condition3%
Functionality-Overall3%
Value For Money2%
Inflation/Deflation2%
Waist Fit2%
Shape/Style2%