girl costumes 4-6
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.18avg listing price — sweet spot $15–$100
Price range
Great$10.55–$39.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 6% kills the launch gate
Review moat
Okay1,856.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 125K searches
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
56
Top-5 brand share
91%
Open market
7%
- Disguise35%
- PJ Masks28%
- INTIMO21%
- Maribus-FL4%
- Spirit Halloween3%
- Fedio2%
- Open — no brand owns it (5 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PJ Masks Girls Toddler Owlette Fleece Zip-Up Hoodie with Mesh Mask & Detachable Cape Superhero Costume Sweatshirt (Pink 4T)
PJ Masks$25.694.5★162 rev
Disguise Owlette Costume Official PJ Masks Glow Costume Jumpsuit and Mask Toddler Size Medium (3T-4T)
Disguise$35.964.6★2,425 rev
PJ Masks Girls Toddler Owlette Fleece Zip-Up Hoodie with Mesh Mask & Detachable Cape Superhero Costume Sweatshirt (Pink 3T)
PJ Masks$18.564.7★316 rev
Disguise Owlette Costume Official PJ Masks Glow Costume Jumpsuit and Mask Toddler Size Small (2T)
Disguise$31.134.6★2,425 rev
PJ Masks Toddler Girls Owlette Fearless 2 Piece Long Sleeve Pajama Set (4T) Red
INTIMO$25.284.6★14 rev
Newest
by launch date
Jeowoqao Princess Costumes for Girls Princess Dress up Clothes for Girl 4-6 Princess Dresses Little Girl Dress up Pretend Role Play Christmas Birthday Gifts for Toddler Girl Aged 3-6
Jeowoqao$30.53208 rev
PJ Masks Toddler Girls Owlette Fearless 2 Piece Long Sleeve Pajama Set (4T) Red
INTIMO$25.2814 rev
PJ Masks Toddler Girls Owlette Fearless 2 Piece Long Sleeve Pajama Set (5T) Red
INTIMO$23.6114 rev
Fedio Princess Dress up for Girls Unicorn Light up Princess Cape Set Light up Princess Dress with Unicorn Toys for Girls 3-8 Halloween Pink
Fedio$18.25626 rev
LIMIROLER 18 Pcs Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls Birthday Christmas Party Gifts for Girls Aged 3-6 Years Old
LIMIROLER$31.981,534 rev
Trending
90-day click momentum
PJ Masks Toddler Girls Gekko Catboy Owlette Characters Sleep Pajama Dress Nightgown (5T) Pink
INTIMO$24.224.6★
Disguise Gekko Costume for Kids Official PJ Masks Costume Jumpsuit Kids Size XS (3T-4T)
Disguise$26.664.6★
PJ Masks Toddler Girls Owlette Fearless 2 Piece Long Sleeve Pajama Set (4T) Red
INTIMO$25.284.6★
PJ Masks Toddler Girls Gekko Catboy Owlette Protect Our Planet Footless Sleeper Pajama (6) Pink
INTIMO$25.084.5★
PJ Masks Toddler Girls Gekko Catboy Owlette Characters Sleep Pajama Dress Nightgown (3T) Pink
INTIMO$24.744.6★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -19.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 29.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Sizing was accurate”
“Well worth it”
“These princess costumes are such high quality”
“the kids enjoy it”
“Great gift”
“durable material that is also really easy to clean”
“Easy to use”
“the colors are so pretty”
“Really does light up”
“The product is accurate to pictures and description”
What buyers complain about
“Very cheap looking and quality”
“Size issue”
“Ugly terrible material”
“Breaks easily”
“Not as advertised”
“a whole section of that came off due to the crappy stitchibg”
“Holes,strings hanging,seams coming undone”
“Not well designed especially the tops”
“Super thin”
“Not cozy and comfortable”