ghostbusters toys
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$36.62avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Good854.15avg incumbent reviews — the moat a new listing must climb
Market size
Good$487K$487K/yr · 3.0M searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.46–$250.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
315
Top-5 brand share
74%
Open market
22%
- Ghostbusters29%
- Fun Costumes19%
- Crocs10%
- Disguise9%
- Ghstsobs6%
- Jada4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fun Costumes Adult Ghostbusters Proton Pack with Wand | Movie-Inspired Ghostbusters Backpack for Cosplay & Costume Accessory
Fun Costumes$26.334.2★259 rev
Ghostbusters Movie Proton Pack Roleplay Gear for Kids Ages 5 and Up Classic Blue Toy Great Gift for Kids
Ghostbusters$18.294.0★2,762 rev
Ghostbusters Plasma Pack O-Ring Action Figure Set 40th Anniversary 3.75-Inch-Scale (9cm) 4-Pack Toys for Kids Ages 4 and Up
Ghostbusters$30.044.8★445 rev
Crocs Jibbitz Ghostbusters Slimer Shoe Charms Ghostbusters 5-Pack
Crocs$17.544.4★67 rev
Ghstsobs Backpack For Kids Features Padded Back & Adjustable Strap For School & Travel Backpacks
Ghstsobs$26.084.3★146 rev
Newest
by launch date
50PCS Ghostbuster Movie Stickers for Kids Cute Water Bottle Stickers for Kids Waterproof Vinyl Laptop Kid Sticker Pack (Purple)
SHOWSUP$5.4691 rev
Jada Ghostbusters Ecto-1 Monster Truck Toys - Hollywood Rides Die-cast Vehicle Opening Doors 1:24 Scale Ages 8+
Jada$42.7023 rev
DINIZIMO 3 Pcs Ghost Costume Kids Deluxe Set for Halloween Dress Up Party and Roleplay Cosplay with Proton Pack (Medium)
DINIZIMO$36.7137 rev
Funko Pop! Movies: Ghostbusters II - Egon Spengler - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans - Model Figure for Collectors and Display
Funko$10.3795 rev
Jada Hollywood Rides Transformers x Ghostbusters Ecto-1 G1 Mashup - Die-cast Car with Opening Doors 1:32 Scale Ages 8+ (40th Anniversary Edition)
Jada$13.4285 rev
Trending
90-day click momentum
Emisorn Kids Hoodie Cosplay Costume Printed Pullover Hoodie Sweatshirts Coat Halloween Jacket
Emisorn$22.274.2★
Ripple Junction Ghostbusters Mens Short Sleeve T-Shirt Classic Retro Vintage Distressed No Ghost Movie Logo Heather Char 3XL
Ripple Junction$21.714.8★
DINIZIMO 3 Pcs Ghost Costume Kids Deluxe Set for Halloween Dress Up Party and Roleplay Cosplay with Proton Pack (Medium)
DINIZIMO$36.713.7★
MJC Mens Ghost Busters Logo Guys Black Boxer Briefs (Large)
MJC$10.584.6★
Crocs Jibbitz Ghostbusters Slimer Shoe Charms Ghostbusters 5-Pack
Crocs$17.544.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 3.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fun”
“Quality toy”
“Great gift”
“The size was great”
“Cool set for collection”
“Great for the price”
“Works as stated it would”
“he is quite lightweight”
“durable”
“looks super cute on the display shelves”
What buyers complain about
“Sizing is Way Off”
“I expected this to be alittle better quality”
“The product wasnt the best the material was so ship”
“False advertising”
“Waste of money”
“Not durable as others have described”
“It was a liiiittle flimsy”
“Slightly difficult to get put together”
“It's a pain to get back out”
“Poorly stitched”