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ghostbusters costume kids

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Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 13Growth 18Conversion 6Competition 56Returns 23Price range 95Avg price 95Brand share 31Review moat 72Quality gap 78

Avg price

Incredible$30.39

avg listing price — sweet spot $15–$100

Price range

Incredible$15.70–$49.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good616

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Returns

Bad6.6%

return rate — above 6% kills the launch gate

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Market size

Bad$51K

$51K/yr · 328K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

52

Top-5 brand share

87%

Open market

10%

  • DINIZIMO21%
  • Fun Costumes21%
  • Emisorn19%
  • Disguise17%
  • Rubies9%
  • Meicogo4%
  • Open — no brand owns it (4 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$5K15%$8K20%$10K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.
70K50KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 84.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall36%

“Fits great”

Fun/Entertainment Experience11%

“Fun little costume”

Quality-Overall10%

“The suit and patches are of good quality,”

Weight Light8%

“was lightweight”

Comfort-Overall6%

“comfortable”

Strength2%

“Great costume, sturdy”

Add-Ons/Attachments2%

“The included accessories really make it feel like a complete costume instead of just basic dress-up clothes”

Soft Feel2%

“Soft”

Advertised Vs Actual Product2%

“Better than expected”

Material Quality2%

“The material is 100% polyester”

What buyers complain about

Size-Overall25%

“The sizing is completely nonsensical”

Material Quality19%

“Materials are fairly thin”

Advertised Vs Actual Product17%

“False advertising”

Quality-Overall13%

“Cheap piece of junk”

Value For Money4%

“it's just an overpriced prop”

Durability3%

“I know it wont last”

Add-Ons/Attachments2%

“no attachments or anything”

Pockets/Compartments1%

“there were issues with the stitching on the front pocket”

Thickness1%

“I understand the material isnt very thick”

Strap/String Quality1%

“the backpack was a fail because it only came with one of the plastic clips needed to string the straps together”

Top return reasons

Size-Overall38%
Advertised Vs Actual Product14%
Quality-Overall13%
Material Quality8%
Length4%
Zipper Quality3%
Defective Material/Parts2%
Value For Money2%
Functionality-Overall2%
Sleeve Fit1%