Skip to content
31

ghost of tsushima sword

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 6Growth 14Conversion 4Competition 14Returns 85Price range 21Avg price 61Brand share 9Review moat 99Quality gap 75

Review moat

Incredible18.36

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 6% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$141.91

avg listing price — sweet spot $15–$100

Price range

Bad$42.74–$317.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Market size

Bad$24K

$24K/yr · 51K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

7

Top-5 brand share

97%

Open market

0%

  • Heartcos51%
  • ShangYaSM30%
  • Lyuesword8%
  • Yongli Sword5%
  • Pnber4%
  • etrading3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$5K30%$7K40%$10K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 30 weeks — -22.7% search growth over the last 90 days.
2K1KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Weight Heavy28%

“It has a good balanced weight to it”

Sharpness21%

“Its razor sharp”

Value For Money19%

“Surprisingly good blade for the price”

Quality-Overall17%

“Great Build quality”

Grip5%

“Has a very solid handle and grip”

Size-Overall2%

“The sword does fit in tightly as well”

Brightness/Shine/Glow2%

“The scabbard is finished well with a nice shine”

Design-Overall2%

“For looks and ceremonial use, this is a nice setup”

What buyers complain about

Quality-Overall25%

“The Quality does not match the Price i am already having to super glue a piece on”

Value For Money25%

“man it was a waste of money”

Flatness7%

“In fact, the blade is actually ground flat”

Sharpness7%

“there is no sharpness to the blade”

Top return reasons

Value For Money33%
Size-Overall25%
Design-Overall17%
Advertised Vs Actual Product8%
Durability8%
Handle Quality8%