ghost costume kids
Worth a lookShows a thin review moat (216 avg reviews), but high returns (9.8%) keeps it on the watch list.
Review moat
Great215.69avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.06avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.38–$38.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$238K$238K/yr · 1.5M searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.8%return rate — above 6% kills the launch gate
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
21
Top-5 brand share
64%
Open market
32%
- Mokoggiri29%
- Funziez!20%
- Noubeau6%
- THDZS6%
- Oskiner4%
- Marvel4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mokoggiri Halloween Ghost Costume Adult Women Men Ghost Cloak Cape Kid Baby Clothes Boy Girl Spooky Ghost Hooded Poncho Capes (White Baby 0-3T 32 inch)
Mokoggiri$4.383.9★49 rev
FUNZIEZ! Ghost Costume Pajamas - One Piece Jumpsuit For Adults (White Medium)
Funziez!$37.384.4★351 rev
FUNZIEZ! Ghost Costume Pajamas - One Piece Jumpsuit For Adults (White Large)
Funziez!$37.034.4★351 rev
THDZS Unisex Boys and Girls Ghost Costume Halloween Fancy Dress White Boo Ghost Cloak Cape Cosplay Costume Halloween Costume
THDZS$12.934.0★173 rev
Oskiner Ghost Costume for Kids White Ghost Poncho Hooded Cape with Pumpkin Bag Spooky Halloween Costume for Girls
Oskiner$9.194.5★149 rev
Newest
by launch date
FeelfunFeather 4Pcs Ghost Costume Adult Women Halloween Poncho Set with Spooky Headband Candy Bag Striped Tights for Cosplay Party
FeelfunFeather$14.792 rev
OULIGET Ghost Costume for Women Double Sided Ghost Hood Halloween Veil Head Cover with Mesh Eyes for Cosplay Role Play Party
OULIGET$15.252 rev
4 Pcs Halloween Ghost Costume Set for Women with Ghost Poncho Candy Bag Headbands & Striped Tights
MEFINESHOW$18.7626 rev
Mokoggiri Halloween Ghost Costume Adult Women Men Ghost Cloak Cape Kid Baby Clothes Boy Girl Spooky Ghost Hooded Poncho Capes (White Baby 0-3T 32 inch)
Mokoggiri$4.3849 rev
Mokoggiri Halloween Ghost Costume Adult Women Men Ghost Cloak Cape Kid Baby Clothes Boy Girl Spooky Ghost Hooded Poncho Capes (Tongue Baby 0-3T 32 inch)
Mokoggiri$4.4149 rev
Trending
90-day click momentum
Marvel Girls Spider-Gwen Ghost Spider Zip Up Hooded Sweatshirt and Pants Set for Toddler and Big Kids
Marvel$38.134.7★
Mokoggiri Halloween Ghost Costume Adult Women Men Ghost Cloak Cape Kid Baby Clothes Boy Girl Spooky Ghost Hooded Poncho Capes (White Baby 0-3T 32 inch)
Mokoggiri$4.383.9★
Toddler Boy Girl Halloween Costume Cute Embroidery Ghost Cloak Cape White Robe Toddler Ghost Costume 2t 3t 4t 5t
Coyciu$17.914.8★
FeelfunFeather 4Pcs Ghost Costume Adult Women Halloween Poncho Set with Spooky Headband Candy Bag Striped Tights for Cosplay Party
FeelfunFeather$14.794.4★
Mokoggiri Halloween Ghost Costume Adult Women Men Ghost Cloak Cape Kid Baby Clothes Boy Girl Spooky Ghost Hooded Poncho Capes (Tongue Baby 0-3T 32 inch)
Mokoggiri$4.413.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 202.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and scary”
“feels durable enough to use for several Halloweens to come”
“Looks just as pictured”
“Fine for the price”
“Later after It got cool in the evening it turned into a comfortable and warm coverall”
“Simple and cute”
“the size was just right”
“The glow in the dark is super cute with that added visibility”
What buyers complain about
“the quality is not so great”
“Came sealed and it smelled terrible”
“I thought it was going to be small because I'm kind of chubby”
“hard to see out of”