gecko costume pj masks
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.19avg listing price — sweet spot $15–$100
Price range
Great$14.25–$41.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,936.27avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.0%return rate — above 6% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 20K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
47
Top-5 brand share
100%
Open market
0%
- Disguise35%
- PJ Masks32%
- INTIMO30%
- Maribus-FL3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disguise Gekko Costume for Kids Official PJ Masks Costume Jumpsuit Kids Size L (4-6)
Disguise$26.174.6★9,817 rev
PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 2T)
INTIMO$19.494.6★47 rev
PJ Masks Toddler Boys Gekko Hoodie - Gekko Costume Short-Sleeve Pullover Top - PJ Masks Costume (Green 3T)
PJ Masks$14.254.7★2,522 rev
Disguise Gekko Costume Official PJ Masks Glow Costume Jumpsuit and Mask Toddler Size (4-6)
Disguise$36.444.6★3,821 rev
PJ Masks Toddler Girls Boys Gekko Character Costume Sleep Pajama Set (2T) Green
INTIMO$26.344.7★79 rev
Newest
by launch datePJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 5T)
INTIMO$22.1447 rev
PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 2T)
INTIMO$19.4947 rev
PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 3T)
INTIMO$20.7547 rev
PJ Masks Toddler/Little Boys 4 Piece Cotton Pajama Set (2T Catboy/Gekko)
PJ Masks$20.6271 rev
PJ Masks Toddler Girls Boys Gekko Character Costume Sleep Pajama Set (2T) Green
INTIMO$26.3479 rev
Trending
90-day click momentum
PJ Masks Gekko Power Pack Preschool Toy Set with 2 Action-Figures Vehicle Wristband Costume Mask Kids 3+ Years
PJ Masks$30.474.8★
PJ Masks Toddler Boys Character Costume Sleep Pajama For Kids (Gekko 5T)
INTIMO$22.144.6★
PJ Masks Toddler Girls Boys Gekko Character Costume Sleep Pajama Set (3T) Green
INTIMO$26.044.7★
Disguise Gekko Costume for Kids Official PJ Masks Costume Jumpsuit Kids Size XS (3T-4T)
Disguise$26.664.6★
PJ Masks Toddler Boys Gekko Hoodie - Gekko Costume Short-Sleeve Pullover Top - PJ Masks Costume (Green 3T)
PJ Masks$14.254.7★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -33.7% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 20.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Perfect fit”
“Surprisingly great material quality”
“Cute and the color does not fade”
“good price”
“These have given us endless fun”
“Resistant loved it high quality”
“comfy great pjs”
“Thick and durable”
“the masks stretch just enough so Dad could play along with his kids”
What buyers complain about
“Not a ton of elastic in the pants”
“This is a tight fit”
“The material isnt the best”
“The material is also suuuuuuuper thin”