gauges
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Market size
Great$922K$922K/yr · 3.4M searches
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$13.77avg listing price — sweet spot $15–$100
Price range
Good$7.68–$25.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,699.37avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
32
Top-5 brand share
61%
Open market
34%
- BodyJ4You16%
- VCMART15%
- JieyueJewelry14%
- CABBE KALLO9%
- TIANCI FBYJS7%
- Longbeauty5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 51 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VCMART 14G-00G 36pcs Tapers and Tunnels Ear Gauge Stretching Kit Surgical Stainless Steel
VCMART$13.554.6★11,231 rev
JieyueJewelry 50 Pieces Ear Stretching Kit 14G-00G Acrylic Tapers and Plugs + Silicone Tunnels - Ear Gauges Expander Set Body Jewelry for Women Men(Black)
JieyueJewelry$9.594.6★24,271 rev
BodyJ4You 54PC Ear Gauge Stretching Kit - Gauges for Ears 14G-12mm Starter Set - Jojoba Oil - Black Acrylic Tapers Plugs Silicone Tunnels - Dead Stretching Lobe Beginner Men Women Expander Piercing
BodyJ4You$17.044.5★13,297 rev
BodyJ4You 37PC Ear Stretching Kit with Aftercare Balm - Complete Beginner Set Gauges for Ears 14G-00G - Silvertone Stainless Steel Tapers Single Flare Plugs Tunnels - Dead Stretching Lobe Men Women
BodyJ4You$20.284.6★3,493 rev
Longbeauty 18PCS 14G-00G Ear Stretching Kit Single Flat Top Gauges Plugs Surgical Steel Ear Expander Body Piercing Jewelry
Longbeauty$12.204.4★414 rev
Newest
by launch date
WINSENET 6Pcs Acrylic Gauges for Ear 0G-28mm Clear Black White Ear Plugs Double Flare Tunnels Ear Expander Body Piercing Jewelry for Women Men
WINSENET$8.0335 rev
POBAISITER 4PCS Candy-colored Resin Ear Plugs and Tunnels 6mm(2g) to 16mm Ear Gauge Tunnels Set Expander Stretcher For Women Men Body Piercing Jewelry
POBAISITER$14.1717 rev
GEMQUEEN 24 PCS Glass Ear Stretching Kit Comfy Ear Gauges Tunnels Plugs Dead Stretching Kit with Rubber O-Rings Single Flare Unique 0.5mm Increments Hypoallergenic Domed Body Piercing Jewelry 14G-1G
GEMQUEEN$25.4530 rev
JieyueJewelry 50 Pieces Ear Stretching Kit Acrylic Tapers and Plugs + Silicone Tunnels-Ear Gauges Expander Set Body Piercing Jewelry for Women Men(Colorful Point)
JieyueJewelry$10.2624,271 rev
COOEAR 10 Pairs Acrylic Ear Tunnels Random Style Gauges Flesh Tunnels Plugs Stretchers Expander Double Flared Ear Piercing Jewelry.
COOEAR$16.57117 rev
Trending
90-day click momentumJieyueJewelry 50 Pieces Ear Stretching Kit Acrylic Tapers and Plugs + Silicone Tunnels-Ear Gauges Expander Set Body Piercing Jewelry for Women Men(Colorful Point)
JieyueJewelry$10.264.6★
WINSENET 6Pcs Acrylic Gauges for Ear 0G-28mm Clear Black White Ear Plugs Double Flare Tunnels Ear Expander Body Piercing Jewelry for Women Men
WINSENET$8.034.2★
Longbeauty 18PCS 14G-00G Ear Stretching Kit Single Flat Top Gauges Plugs Surgical Steel Ear Expander Body Piercing Jewelry
Longbeauty$12.514.4★
Piercing Tapered Ball Grabbing Tool for Jewelry Replacement - 14G 16G 18G 20G Stainless Steel Flat Back Earring Applicator Tool Threaded Internal Threaded External Threaded Body Piercing Insertion Needle Kit for Ear/Nose/Navel/Nipple/Lip/Eyebrow/Tongue (13pcs set)
hujiling$9.834.5★
POBAISITER 4PCS Candy-colored Resin Ear Plugs and Tunnels 6mm(2g) to 16mm Ear Gauge Tunnels Set Expander Stretcher For Women Men Body Piercing Jewelry
POBAISITER$14.174.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“accurate size”
“Worth it”
“Perfect stretch kit”
“Easy peasy”
“They are comfortable”
“Work as advertised”
“Good color”
“Durable and easy to use”
“not too light”
What buyers complain about
“Might not fit... be aware”
“Not light pink”
“Allergic Reaction”
“Cheap”
“Please dead stretch”
“No sizing directions”
“is a little flimsy”
“Break Easily”
“This sort of material is porous”
“Not as advertised”