gandalf hat
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Review moat
Great271.68avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.01avg listing price — sweet spot $15–$100
Price range
Good$9.65–$29.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 6% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 25K searches
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
19
Top-5 brand share
69%
Open market
24%
- gagift world20%
- Ibeauti15%
- VALOZENC14%
- elope11%
- HOMELEX10%
- Vegove7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
gagift world Wizard Hat 18IN Large Witch Hat for Witch Costume Funny Cosplay Accessories for Halloween Costume (Gray)
gagift world$14.044.6★182 rev
Ibeauti Wizard Hat Adult Men Grey Costume Hat Halloween Cosplay Accessory (Grey)
Ibeauti$21.184.5★280 rev
VALOZENC Wizard Hat for Adults Large Witch Sorcerer Hats Halloween Costume Accessory(Grey)
VALOZENC$13.904.1★50 rev
elope Lord of The Rings The Hobbit Gandalf Costume Hat for Adults and Teens Gray
elope$28.304.7★1,172 rev
HOMELEX Grey Witch Hat Adult Wizard Hat Sorcerer Accessories Halloween
HOMELEX$11.154.0★311 rev
Newest
by launch date
NTIERA Wizard Hat 18IN Large Witch Hat for WitchCostume Funny Cosplay Accessories for Halloween Costume (Gray)
NTIERA$13.5035 rev
Spyder Mens Sherpa Ear Flap Panel Hat Redwood L/XL
Spyder$17.3840 rev
MiUWUU Grey Witch Hat for Women Halloween Costume Cosplay Party Accessory Felt Material
MiUWUU$11.8547 rev
Vegove Suede Wizard Hat with Bendable Wire Adult Witch Sorcerer Halloween Costume Accessories (Grey)
Vegove$20.5430 rev
Joukavor Wizard Hat Beard and Wig Costume Accessory for Adults Halloween Cosplay (Grey)
Joukavor$23.4817 rev
Trending
90-day click momentumSpyder Mens Sherpa Ear Flap Panel Hat Redwood L/XL
Spyder$17.384.6★
elope Black and Gray Costume Hand Felted Wool Witch Hat - One Size - Gray
elope$29.814.5★
NTIERA Wizard Hat 18IN Large Witch Hat for WitchCostume Funny Cosplay Accessories for Halloween Costume (Gray)
NTIERA$13.504.3★
YEKEYI Viking Beard Beanie Horn Hat Winter Warm Mask Knitted Wool Funny Skull Cap
YEKEYI$15.974.4★
JPXH Classic Wizard Hat for Adults Witch Sorcerer Accessories Costume Halloween (Grey)
JPXH$11.494.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.3×