game of thrones sword
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Great165.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$97.28avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 6% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$14.89–$320.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Market size
Bad$10K$10K/yr · 46K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
23
Top-5 brand share
77%
Open market
19%
- HandSmith25%
- Valyrian Steel21%
- EdgecraftEporium13%
- Fun Costumes10%
- The Noble Collection8%
- Generic4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HandSmith Longclaw Sword of Jon Snow with Display Plaque - Handmade GoT Red Cat Eye - John Snow Longclaw Iconic Collectible Sword
HandSmith$147.275.0★1 rev
Valyrian Steel Game of Thrones Longclaw Sword of Jon Snow
Valyrian Steel$309.254.7★375 rev
EdgecraftEporium Longclaw Jon Snow Sword with Display Plaque Carbon Steel Blade Leather Grip 38 Overall Handmade Collectible
EdgecraftEporium$138.435.0★1 rev
Toy Knight Sword Costume Accessory for Adults - 27 Plastic Knight Sword with Realistic Forged Steel Blade & Gold Grip Standard
Fun Costumes$14.893.4★19 rev
The Noble Collection Game of Thrones - Longclaw Letter Opener
The Noble Collection$22.724.6★513 rev
Newest
by launch dateEdgecraftEporium Longclaw Jon Snow Sword with Display Plaque Carbon Steel Blade Leather Grip 38 Overall Handmade Collectible
EdgecraftEporium$138.431 rev
Longclaw Sword Replica Jon Snow Sword Handmade Damascus-Style Steel Blade with Wolf Pommel Leather Handle & Wall Mount Full Size Collectible Cosplay & Display (39 Inches)
Generic$125.070 rev
Andril - The Flame of the West | Handcrafted Stainless Steel Replica Sword | Comes with Wall Mount Plaque & Scabbard | Collectors Edition
GLADIUS CRAFTS$149.239 rev
HandSmith Longclaw Sword of Jon Snow with Display Plaque - Handmade GoT Red Cat Eye - John Snow Longclaw Iconic Collectible Sword
HandSmith$147.271 rev
TOOL VISTA Handmade Replica Movie Sword Medieval Vikings Master Long Sword Hand-Crafted Authentic Engraved Stainless Steel Blade Wall Mount Plaque & Scabbard Included Collecyion Edition
TOOL VISTA$99.9913 rev
Trending
90-day click momentum
HiiFeuer Medieval Faux Leather Double Back Sword Frog Mercenary Adjustable Sword Holster Middle Ages Back Sword Holster (Brown A)
HiiFeuer$25.504.4★
EdgecraftEporium Longclaw Jon Snow Sword with Display Plaque Carbon Steel Blade Leather Grip 38 Overall Handmade Collectible
EdgecraftEporium$138.435.0★
Longclaw Sword Replica Jon Snow Sword Handmade Damascus-Style Steel Blade with Wolf Pommel Leather Handle & Wall Mount Full Size Collectible Cosplay & Display (39 Inches)
Generic$125.070.0★
Valyrian Steel Longclaw Sword of Jon Snow. Licensed from George R.R. Martins A Game of Thrones
Valyrian Steel$320.264.8★
HandSmith Longclaw Sword of Jon Snow Book Edition with Display Plaque - Handmade Red Cat Eye John Snow Sword
HandSmith$156.413.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.5% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality sword”
“Perfect size”
“Great gift”
“Product is same as advertised”
“Decent for the price”
“Great design,”
“Has some weight to it”
“Comfortable weight and size”
“it is still super fun”
“I have not found one flaw with the quality, durability”
What buyers complain about
“get a better quality sword”
“I broke it in a few days after buying”
“Not as long as described”
“the handle popped off”
“It was poorly built and flimsy”
“Edges are not super sharp”
“Be aware that the hook screws that cover with the wall mount are NOT right for the job”
“Seems very small”
“and very fragile”