fr rain gear
Skip itSoft demand (-67.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good791.62avg incumbent reviews — the moat a new listing must climb
Avg price
Good$123.77avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 6% kills the launch gate
Price range
Bad$22.93–$532.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$38K$38K/yr · 194K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.2%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
120
Top-5 brand share
53%
Open market
41%
- Viking20%
- Carhartt11%
- TICONN9%
- Ironwear7%
- Oberon6%
- BOCOMAL6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 74 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Viking Professional Journeyman 300D Rip-Stop Fire Retardant Reflective Jacket - Fire Resistant Hi Vis Jackets for Men Black - Small
Viking$151.534.6★1,631 rev
Viking Professional Insulated Journeyman 300D Trilobal Rip-Stop FR Jacket - Waterproof Flame Retardant Hi Vis Jackets for Men Black - Large
Viking$168.964.6★772 rev
TICONN Reflective Rain Coat Waterproof Hi Vis Safety Rain Jacket Heavy Duty ANSI Class 3 High Visibility Trench Coat (XL)
TICONN$31.604.6★541 rev
Oberon Hi Vis FR/Arc-Rated Rain Jacket - Flame Resistant Waterproof Rain Coat - ANSI Class 3-10 cal/cm
Oberon$276.920.0★0 rev
INNOWARM FR Welding Jacket for Men 9.5 oz 100% Cotton Flame Resistant Work Jacket NFPA 2112 Compliant Reflective Back Strip Adjustable Waist
INNOWARM$51.594.7★30 rev
Newest
by launch date
12OZ Heavyweight FR Jacket for Men High Visibility Flame Resistant Workwear NFPA 2112/CAT2 Compliant 100% Cotton Fleece Lining for Electricians Welders & Industrial Safety
Generic$62.0025 rev
Oberon Hi Vis FR/Arc-Rated Rain Jacket - Flame Resistant Waterproof Rain Coat - ANSI Class 3-10 cal/cm
Oberon$276.920 rev
Oberon Hi Vis FR/Arc-Rated Rain Jacket - Flame Resistant Waterproof Rain Coat - ANSI Class 3-10 cal/cm
Oberon$278.120 rev
Mens Hi Vis PRO Workwear Waterproof 3-Piece Heavy Duty PU Reflective Rain Jacket Hoodie & Bib Pants for Work and Safety(Hi-Vis/Fluo Orange/Black Large)
NAVIS MARINE$105.36118 rev
Mens Hi Vis PRO Workwear Waterproof 3-Piece Heavy Duty PU Reflective Rain Jacket Hoodie & Bib Pants for Work and Safety(Hi-Vis/Fluo Yellow/Navy Large)
NAVIS MARINE$116.63118 rev
Trending
90-day click momentum
Viking Mens Professional Journeyman 300 Denier Trilobal Rip-Stop Waterproof and Windproof Hi-Vis Safety Rain Jacket with D Configuration 2 Vi-brance Reflective Tape Green - L
Viking$140.864.1★
INNOWARM FR Welding Jacket for Men 9.5 oz 100% Cotton Flame Resistant Work Jacket NFPA 2112 Compliant Reflective Back Strip Adjustable Waist
INNOWARM$51.594.7★
Mens Hi Vis PRO Workwear Waterproof 3-Piece Heavy Duty PU Reflective Rain Jacket Hoodie & Bib Pants for Work and Safety(Hi-Vis/Fluo Yellow/Navy Large)
NAVIS MARINE$116.634.4★
BOCOMAL FR 7.5oz Cotton Lightweight Hoodies Zipper Up Flame Resistant Long Sleeve Hooded Sweatshirts Non Fleece
BOCOMAL$49.564.5★
Oberon Hi Vis FR/Arc-Rated Rain Jacket - Flame Resistant Waterproof Rain Coat - ANSI Class 3-10 cal/cm
Oberon$278.120.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -67.2% search growth over the last 90 days.Peak months: Jan, Feb, Nov · busiest ÷ quietest = 6.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Very well made”
“Worth the money”
“Warm”
“It is comfortable”
“Very light and easy to move around in”
“It's deconstruction waterproof”
“The material is light”
“does the job”
“Highly reflective”
What buyers complain about
“its a bit big”
“Not as super duper high quality”
“And quickly stopped being water resistant”
“does come apart at the seems”
“faulty buttons”
“making it difficult to put on or take off quickly”
“Very thin not durable”
“Seller sent a used worn jacket”
“Zipper is terrible”
“the reflective strips started peeling at the edges”