fr beanie
Skip itSoft demand (-83.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.72avg listing price — sweet spot $15–$100
Price range
Great$14.27–$41.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,363.55avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 44K searches
Growth
Bad-83.6%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
48
Top-5 brand share
83%
Open market
12%
- BOCOMAL39%
- DRIFIRE20%
- Dragonwear10%
- BENCHMARK FR9%
- Fullsheild5%
- ARIAT4%
- Open — no brand owns it (7 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BOCOMAL FR Face Mask Beanie Heavyweight Modacrylic Cotton Permanent Flame Resistant Winter Hat Covering
BOCOMAL$25.314.6★58 rev
DRIFIRE FR Winter Beanie Flame Resistant Knit Cold Weather Hat Size Large Black
DRIFIRE$36.204.7★16 rev
Flame Resistant Beanie CAT3 Made in USA Black
BENCHMARK FR$29.864.6★55 rev
DRIFIRE FR Power Grid Fleece Beanie Flame Resistant Winter Hat Black
DRIFIRE$36.944.4★54 rev
BOCOMAL FR Beanie Adjustable Cap 7oz Cotton Flame Resistant Head Covering Welding Hat Arc Rated NFPA2112 CAT2 One Size Black
BOCOMAL$18.654.4★91 rev
Newest
by launch date
BOCOMAL FR Face Mask Flame Resistant Balaclava 4oz EX Lightweight Arc Rated Helmet Liner Covering Hood for Welding-CAT1 Heather Khaki
BOCOMAL$16.7425 rev
BOCOMAL FR Face Mask Flame Resistant Balaclava 4oz EX Lightweight Arc Rated Helmet Liner Covering Hood for Welding-CAT1 Heather Grey
BOCOMAL$16.2725 rev
BOCOMAL FR Face Mask Flame Resistant Balaclava 4oz EX Lightweight Arc Rated Helmet Liner Covering Hood for Welding-CAT1
BOCOMAL$14.2725 rev
BOCOMAL FR Face Mask Flame Resistant Balaclava 5.5oz Lightweight Arc Rated Helmet Liner Covering Hood for Welding
BOCOMAL$18.7668 rev
BOCOMAL FR Face Mask Flame Resistant Balaclava 5.5oz Lightweight Arc Rated Helmet Liner Covering Hood for Welding
BOCOMAL$18.4968 rev
Trending
90-day click momentumBOCOMAL FR Face Mask Flame Resistant Balaclava 4oz EX Lightweight Arc Rated Helmet Liner Covering Hood for Welding-CAT1 Heather Grey
BOCOMAL$16.274.5★
BOCOMAL FR Face Mask Flame Resistant Balaclava 4oz EX Lightweight Arc Rated Helmet Liner Covering Hood for Welding-CAT1 Heather Khaki
BOCOMAL$16.744.5★
BOCOMAL FR Face Mask Flame Resistant Balaclava 4oz EX Lightweight Arc Rated Helmet Liner Covering Hood for Welding-CAT1
BOCOMAL$14.274.5★
VATRENUS FR Balaclava 7oz FR Face Mask Flame Resistant Hood Welding Hood Breathable Arc Rated NFPA2112 CAT2 One Size Black 2pc-NEW
VATRENUS$27.104.3★
BOCOMAL FR Face Mask Flame Resistant Balaclava 5.5oz Lightweight Arc Rated Helmet Liner Covering Hood for Welding
BOCOMAL$18.764.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -83.6% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 31.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It fits all”
“Amazing quality”
“Keeps me warm”
“Its really comfortable”
“Good price”
“good material I recommend”
“As advertised”
“its not taking heavy damage”
“the color was very cute”
“Breathable”
What buyers complain about
“runs a bit small”
“It is not the level of quality that Id hoped for”
“it loses its color very quickly”
“its way too long”
“Didn't happen the one I received was tight and uncomfortable”
“Could have been cheaper”
“Caught on fire”
“Used. Product came used. Covered in hair and fuzz right out of the box.”
“Bummer that this arrived STINKING heavily of men's cologne”
“Thick beanie”