foxy costume
Skip itSoft demand (-41.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.30avg listing price — sweet spot $15–$100
Review moat
Good682.27avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.57–$24.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Returns
Bad8.1%return rate — above 6% kills the launch gate
Market size
Bad$39K$39K/yr · 83K searches
Growth
Bad-41.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
9
Top-5 brand share
88%
Open market
5%
- HAOAN46%
- ZIZWO16%
- Bioworld10%
- Giraffe Manufacturing9%
- QinRuan8%
- MANYU ZONES7%
- Open — no brand owns it (2 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HAOAN Handmade Faux Fur Animal Cat Ears Headband Furry Fox Wolf Hairhoop Headwear Costume Accessory
HAOAN$11.914.5★226 rev
ZIZWO 2PCS Fox Costume Accessories Red Fox Ears Headband and Eye Patch for Adult Kids Halloween Dress Up
ZIZWO$9.654.0★11 rev
Bioworld Five Nights At Freddys Foxy 2-Piece Plush Headband & Choker Set
Bioworld$22.694.5★11 rev
Giraffe Manufacturing Pirate Hook for Kids Captain Hook Costume Pirate accessories for Boys & Girls Halloween Dress Up Hand Prop Carnival Party Favor Black & Silver Plastic Captain Prop Apparel
Giraffe Manufacturing$9.574.2★233 rev
HAOAN Handmade Cat Fox Fur Ears Hairhoop Headwear Anime Fancy Dress Party Cosplay Halloween Costume Headband For Women
HAOAN$17.894.6★1,989 rev
Newest
by launch dateZIZWO 2PCS Fox Costume Accessories Red Fox Ears Headband and Eye Patch for Adult Kids Halloween Dress Up
ZIZWO$9.6511 rev
hbbhml Handmade Animal Fox Ears Headband for Halloween Hair Accessories
hbbhml$14.5811 rev
NEZLOP 3Pcs Bear Costume Accessories Set Bear Ears Headband Black Bow Tie for Halloween Cosplay Dress Up (A)
NEZLOP$24.8750 rev
MANYU ZONES Cat Ears Headwear Metal Punk Animal Ears - Adjustable Furry Ears with Metal Frames Versatile Animal Ears Headband for Cosplay -Fox Ears & Wolf Ears Styles for Halloween Prom & Daily
MANYU ZONES$16.0950 rev
HAOAN Handmade Faux Fur Animal Cat Ears Headband Furry Fox Wolf Hairhoop Headwear Costume Accessory
HAOAN$11.91226 rev
Trending
90-day click momentumZIZWO 2PCS Fox Costume Accessories Red Fox Ears Headband and Eye Patch for Adult Kids Halloween Dress Up
ZIZWO$9.654.0★
hbbhml Handmade Animal Fox Ears Headband for Halloween Hair Accessories
hbbhml$14.583.5★
HAOAN Handmade Faux Fur Animal Cat Ears Headband Furry Fox Wolf Hairhoop Headwear Costume Accessory
HAOAN$10.934.5★
HAOAN Handmade Faux Fur Animal Cat Ears Headband Furry Fox Wolf Hairhoop Headwear Costume Accessory
HAOAN$11.914.5★
QinRuan Cat Fox Faux Fur Ears Headband Cute Halloween Fancy Dress Cosplay Handmade Animal Furry Ears Hair Hoop
QinRuan$15.254.5★
Demand
Weekly Amazon search volume, last 37 weeks — -41.1% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Cute, Comfortable, and Perfect for Costume Events”
“It fits well on my child”
“Sooo cute and soft”
“Exactly how it looks”
“High Quality and Durable”
“The eye patch band is adjustable”
“this Foxy set is a great addition to her cosplay collection”
“but its cheap so you pay for what you get”
“Overall, this is a fun, affordable costume accessory set that adds a lot of character without requiring a full costume purchase”
What buyers complain about
“the ears do not match up”
“easily breakable”
“Junk”
“It does not match the picture”
“Cute not comfortable”
“There is no gap between the ears like the headband photo here shows”
“not as flexible to break in”
“The band itself hurt”
“The hook itself is very rounded”
“easily breakable”