football necklace
Skip itSoft demand (-28.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.49avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 6% kills the launch gate
Review moat
Good839.12avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$5.24–$237.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$88K$88K/yr · 269K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
35
Top-5 brand share
77%
Open market
19%
- Kendra Scott24%
- GoldChic19%
- Fervia18%
- Susook9%
- Willtok7%
- MapofBeauty4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fervia Football Initial Necklacefor Men Boys Kids Teen Dog Tag Stainless Steel Black Letter Pendant Sport Football Athletes Jewelry Gifts for Men Boyfriend (J)
Fervia$11.424.7★251 rev
GoldChic Football Necklace for Men Athlete Mens Vintage Black Rugby Chain Titanium Steel Footballs Ball Pendant Necklaces Punk Rock Sprots Jewelry for Players
GoldChic$14.604.6★708 rev
Kendra Scott Womens Football Metal Strand Necklace Gold Metal White Cz One Size
Kendra Scott$73.023.3★7 rev
Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace
Willtok$9.284.7★1,055 rev
Susook Number Necklace for Boy Black Athletes Number Stainless Steel Chain 00-99 Number Charm Pendant Personalized Sports Jewelry for Men Basketball Baseball Football(10)
Susook$9.664.5★4,360 rev
Newest
by launch date
NUSTTAL Football Cross Beaded Necklace Bracelet Set for Men Women 18 Inch - Rhinestone Rugby Ball Sport Jewelry Clay Discoball Trendy Sport Fan Collection Gifts for Football Team Players Lovers-Black/Teal
NUSTTAL$18.9623 rev
VULETO Football Cross Necklace for Boys Men Football Accessories Gear Stuff Pendant Chain Valentines Christian Religious First Communion Confirmation Jewelry Gifts for Son Kids Teenage Teen Him Age 8-12 Coach Team
VULETO$12.58241 rev
Kendra Scott Womens Football Metal Strand Necklace Gold Metal White Cz One Size
Kendra Scott$73.027 rev
Kendra Scott Womens Football Metal Strand Necklace Rhod Metal White Cz One Size
Kendra Scott$71.937 rev
Kendra Scott Football Helmet Short Pendant Necklace 14K Gold-Plated Brass Fashion Jewelry for Women Ivory Mother Of Pearl
Kendra Scott$54.3815 rev
Trending
90-day click momentumNUSTTAL Football Cross Beaded Necklace Bracelet Set for Men Women 18 Inch - Rhinestone Rugby Ball Sport Jewelry Clay Discoball Trendy Sport Fan Collection Gifts for Football Team Players Lovers-Black/Teal
NUSTTAL$18.964.6★
Kendra Scott Softball Gold-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel
Kendra Scott$55.634.7★
Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace
Willtok$9.284.7★
Gold Rugby Necklace for Men Football Necklaces Surgical Steel American Footballs Ball Chain Necklace Sports Jewelry
GoldChic$14.084.6★
Kendra Scott Softball Silver-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel
Kendra Scott$57.364.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Dainty and cute for football fan to wear”
“Definitely worth it”
“Gift”
“Very colorful and sturdy”
“As described”
“chain length is great”
“Durable”
“Easy fit”
“Perfect to sports”
“not very heavy either”
What buyers complain about
“Looks pretty cheap for the price paid”
“Broke after a couple of weeks”
“Chain broke”
“The gold tarnishes real quick”
“Blue is more navy than royal blue”
“more expensive than it is”
“Hard to fix hook”
“Hard to fix hook”