football face mask
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.62avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$7.00–$44.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 6% kills the launch gate
Review moat
Okay2,383.16avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 188K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.4%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
124
Top-5 brand share
88%
Open market
11%
- Under Armour63%
- NXT NXTRND17%
- Poekuao3%
- Roadbox3%
- Nike2%
- KUTFTBL2%
- Open — no brand owns it (14 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 61 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Under Armour Unisex Storm Sport Balaclava Black (001)/Pitch Gray One Size Fits Most
Under Armour$23.744.7★1,417 rev
Under Armour Mens HeatGear Armour Compression Mock Sleeveless White (100)/Black XX-Large
Under Armour$25.434.6★1,393 rev
Under Armour Mens HeatGear Armour Comp Mock Short Sleeve T-Shirt Black (001)/White X-Large
Under Armour$29.944.7★854 rev
Nxtrnd Mens Turtleneck Compression T-Shirt Short Sleeve Mock Neck (White Large)
NXT NXTRND$38.794.6★282 rev
Under Armour Unisex-Adult HeatGear Tactical Balaclava Black (001)/Black One Size Fits All
Under Armour$19.284.7★2,192 rev
Newest
by launch date
RIKUAOU Mens Short Sleeve Compression Shirt Mock Turtleneck Athletic Base Layer Tops Workout Undershirt for Gym Sports White
RIKUAOU$14.6118 rev
Roadbox Mens Compression Tank Top Mock Turtleneck Sleeveless Shirt Fitted Athletic Base Layer for Gym Workout Black
Roadbox$14.8663 rev
KUTFTBL Short Sleeve Turtleneck Compression Shirt with Loose Attachment Around Waist - White Small Adult
KUTFTBL$44.6939 rev
KUTFTBL Short Sleeve Turtleneck Compression Shirt with Loose Attachment Around Waist - White Medium Adult
KUTFTBL$44.8539 rev
Roadbox Mens Compression Shirt Mock Turtleneck Short Sleeve Athletic Undershirt Quick Dry Base Layer Top for Gym Workout Black
Roadbox$16.5890 rev
Trending
90-day click momentum
Under Armour Mens HeatGear Armour Mock Long Sleeve T-Shirt Black (001)/White Medium
Under Armour$34.254.6★
Under Armour Mens HeatGear Armour Comp Mock Short Sleeve T-Shirt White (100)/Black Small Tall
Under Armour$31.124.7★
Poekuao Mens UPF 50+ Long Sleeve Compression Shirts Turtle Mock Neck Athletic Undershirt Quick Dry Baseball Basktball Base Layer Black XL
Poekuao$14.684.5★
RIKUAOU Mens Short Sleeve Compression Shirt Mock Turtleneck Athletic Base Layer Tops Workout Undershirt for Gym Sports White
RIKUAOU$14.614.7★
KUTFTBL Short Sleeve Turtleneck Compression Shirt with Loose Attachment Around Waist - White Small Adult
KUTFTBL$44.694.3★
Demand
Weekly Amazon search volume, last 36 weeks — -44.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice snug fit”
“Good Quality”
“It's warm”
“Feels comfortable”
“Worth it”
“Very soft and breathable”
“Lightweight and breathable”
“breathable material”
“As advertised”
“Durable product”
What buyers complain about
“Size run small”
“Poor Quality”
“thinner than I'd like”
“Too thin”
“Overpriced”
“Not very warm at all”
“I wish it was a little cheaper actually maybe a lot cheaper since it clearly didnt take much material to make this”
“It smelled like someone else's breath all over the mouth of the mask”
“This is deceiving”
“You can't really breathe in these it blocks the Dust and particles”