folding fan
Worth a lookShows demand growing +124.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+124.6%90-day search growth — must beat 0% to launch
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Great$4.74–$46.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$677K$677K/yr · 1.8M searches
Returns
Good2.3%return rate — above 6% kills the launch gate
Avg price
Good$12.43avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,096.68avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
33 flat
Sellers
43
Top-5 brand share
48%
Open market
45%
- Bantoye11%
- WEARXI11%
- OMyTea10%
- choyaxo9%
- Salutto8%
- JOHOUSE7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bantoye 2 Pieces Handheld Fans Silk Folding Fans with Bamboo Frames for Dancing Cosplay Wedding Party Props Decoration White Blue
Bantoye$5.954.3★4,596 rev
WEARXI Handheld Fan 4 PCS Silk Hand Fan Foldable Hand Fans for Women Foldable Bamboo Folding Hand Held Fan Mothers Day Mom Gifts for Women Paper Fans for Line Dancing Party Wedding & Home Decor
WEARXI$9.864.5★2,040 rev
choyaxo Lace Handheld Chinese Folding Fan Bamboo Silk Folding Fan for Women Wedding Decoration Dancing Party Pink
choyaxo$7.034.4★765 rev
OMyTea Folding Hand Fan for Women - Foldable Chinese Japanese Vintage Bamboo Silk Fan - for Hot Flash Church Decoration EDM Music Festival Dance Party Performance Gift (Solid Sexy Black)
OMyTea$10.004.5★5,084 rev
Hand Fan Bamboo Leopard Printed Folding Fan Cotton For Party Wedding Gift with Fan Cover
Salutto$8.994.4★1,330 rev
Newest
by launch date
Portable Standing Oscillating Rechargeable Fan - 8 8000mah Battery Operated USB Fans for Bedroom Quiet Remote Folding Pedestal Floor Ventilador Foldable Table Desk Room Office Camping Cruise Travel
BGYUA$32.63229 rev
Portable Foldable Rechargeable Oscillating Fan - 8.6 8000mah Battery Operated USB C Small Fan with Remote Quiet Table Desk Fan Folding Standing Pedestal Fan for Bedroom Rome Office Camping Travel
LIPETY$30.955,686 rev
OMyFans Hand Fan for Women Foldable - Folding Chinese Japanese Vintage Bamboo Silk Fan - Ideal for Hot Flashes Church EDM Festivals Dancing and Gifts (Bamboo-White)
OMyFans$12.32316 rev
ffscafscn Paper Hand Fans 8.3 Inch Foldable Handheld Fans for Wedding Favors Party Decorations Bridal Shower Baby Shower Summer Cooling Decoration Fan (White)
ffscafscn$12.8241 rev
Lysa Hand Fan for Women Foldable - Portable Folding Japanese Chinese Fan - for Hot Flashes Summer Cooling Festivals Church Dancing (Bamboo White)
Lysa$13.6499 rev
Trending
90-day click momentumPortable Standing Oscillating Rechargeable Fan - 8 8000mah Battery Operated USB Fans for Bedroom Quiet Remote Folding Pedestal Floor Ventilador Foldable Table Desk Room Office Camping Cruise Travel
BGYUA$32.633.8★
HONSHEN 2 Pack Large Folding Hand Fan Black Chinese Kung Fu Tai Chi Fan Nylon-Cloth Fan For Men And Women Performance Dance Decorations Festival Gift (Folding fan black 2p)
HONSHEN$7.434.6★
Portable Foldable Rechargeable Oscillating Fan - 8.6 8000mah Battery Operated USB C Small Fan with Remote Quiet Table Desk Fan Folding Standing Pedestal Fan for Bedroom Rome Office Camping Travel
LIPETY$30.954.3★
Lysa Hand Fan for Women Foldable - Portable Folding Japanese Chinese Fan - for Hot Flashes Summer Cooling Festivals Church Dancing (Bamboo White)
Lysa$13.644.6★
Blulu 2 Pieces Folding Handheld Silk Fan Pear Wood Vintage Spanish Fans with Leather Cover for Women Girls for Renaissance Fairs Larp Steampunk Medieval Viking or Cosplay Costumes(Vintage Pink)
Blulu$16.694.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +124.6% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“very affordable for the quality”
“Easy to carry”
“Charges easily”
“Its convenient in its size”
“Easy to use”
“Excellent Price”
“Battery lasts a long time”
“Very powerful for such a little device”
“Quiet and light”
“It folds up very compact”
What buyers complain about
“broke after first use”
“Doesnt charge”
“Too small”
“Not sturdy”
“Disappointed with the Quality”
“its noisy”
“Difficult to open”
“Never Worked”
“And The battery does not seem to last very long”
“Honestly its pretty cheap”