foldable fan
Worth a lookShows demand growing +112.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+112.0%90-day search growth — must beat 0% to launch
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Price range
Great$4.74–$89.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$16.33avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,071.28avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$98K$98K/yr · 269K searches
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
49
Top-5 brand share
39%
Open market
55%
- SUJJY13%
- choyaxo7%
- Bantoye7%
- WEARXI6%
- LIPETY6%
- Quacc6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 53 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUJJY 4 PCS 4 Styles Foldable Cooling Fans Handheld Colorful Floral Round Fans for Travel Events Indoor & Outdoor (Nile Blue)
SUJJY$10.004.8★864 rev
Bantoye 2 Pieces Handheld Fans Silk Folding Fans with Bamboo Frames for Dancing Cosplay Wedding Party Props Decoration White Blue
Bantoye$5.954.3★4,596 rev
Portable Foldable Rechargeable Oscillating Fan - 8.6 8000mah Battery Operated USB C Small Fan with Remote Quiet Table Desk Fan Folding Standing Pedestal Fan for Bedroom Rome Office Camping Travel
LIPETY$30.954.3★5,686 rev
Quacc 3 PCS Round Foldable Hand Fans Fruit Style Handheld Folding Fan Portable Cooling Fans for Summer Events Outdoor Travel Festival Party Decorations Game Favors
Quacc$6.214.7★59 rev
choyaxo Lace Handheld Chinese Folding Fan Bamboo Silk Folding Fan for Women Wedding Decoration Dancing Party Pink
choyaxo$7.034.4★765 rev
Newest
by launch date
Portable Standing Oscillating Rechargeable Fan - 8 8000mah Battery Operated USB Fans for Bedroom Quiet Remote Folding Pedestal Floor Ventilador Foldable Table Desk Room Office Camping Cruise Travel
BGYUA$32.63229 rev
WQZOSTC 10pcs Japanese Fan Hand Portable Fan Handheld Chinses Fan Bamboo Fans Retro Fan Home Dancing Party Wedding Silk Bamboo (Multicoloured-10)
WQZOSTC$20.2813 rev
Portable Foldable Rechargeable Oscillating Fan - 8.6 8000mah Battery Operated USB C Small Fan with Remote Quiet Table Desk Fan Folding Standing Pedestal Fan for Bedroom Rome Office Camping Travel
LIPETY$30.955,686 rev
Lysa Hand Fan for Women Foldable - Portable Folding Japanese Chinese Fan - for Hot Flashes Summer Cooling Festivals Church Dancing (Bamboo White)
Lysa$13.6499 rev
![Gaiatop Portable Pedestal Fan 16000mAh Battery [Max 74h Runtime] Foldable Oscillating Standing Fan Collapsible Desk Fans LED Light Case & Remote Control 4 Speeds for Outdoor Travel Camping (Black)](https://m.media-amazon.com/images/I/41LWVA726wL.jpg)
Gaiatop Portable Pedestal Fan 16000mAh Battery [Max 74h Runtime] Foldable Oscillating Standing Fan Collapsible Desk Fans LED Light Case & Remote Control 4 Speeds for Outdoor Travel Camping (Black)
Gaiatop$49.57308 rev
Trending
90-day click momentumPortable Standing Oscillating Rechargeable Fan - 8 8000mah Battery Operated USB Fans for Bedroom Quiet Remote Folding Pedestal Floor Ventilador Foldable Table Desk Room Office Camping Cruise Travel
BGYUA$32.633.8★
SUJJY 4 Pack Boho Folk Foldable Hand Fans Pocket-Sized Round Handheld Cooling Fans for Wedding Concert Travel Events Graduation Indoor and Outdoor Use (Peachy Pink)
SUJJY$8.544.3★
WQZOSTC 10pcs Japanese Fan Hand Portable Fan Handheld Chinses Fan Bamboo Fans Retro Fan Home Dancing Party Wedding Silk Bamboo (Multicoloured-10)
WQZOSTC$20.284.5★
HONSHEN 2 Pack Large Folding Hand Fan Black Chinese Kung Fu Tai Chi Fan Nylon-Cloth Fan For Men And Women Performance Dance Decorations Festival Gift (Folding fan black 2p)
HONSHEN$7.434.6★
Lysa Hand Fan for Women Foldable - Portable Folding Japanese Chinese Fan - for Hot Flashes Summer Cooling Festivals Church Dancing (Bamboo White)
Lysa$13.644.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +112.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to carry”
“very affordable for the quality”
“Arrived exactly as advertised and fit great”
“Charges easily”
“Excellent Price”
“Easy to use”
“Quiet and light”
“Well built”
“rechargeable battery”
“It folds up very compact”
What buyers complain about
“Doesn't charge”
“Stopped working after one use”
“Super small”
“Too loud”
“Very cheap quality”
“Not sturdy”
“Doesnt work as expected”
“making it difficult to hold on to”
“Short battery life”
“Not worth the price”