foam sword
Worth a lookShows a sweet-spot price point ($24.35 avg), but soft demand (-4.5% this quarter) keeps it on the watch list.
Avg price
Incredible$24.35avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Great$7.79–$39.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,107.49avg incumbent reviews — the moat a new listing must climb
Market size
Good$383K$383K/yr · 768K searches
Returns
Okay3.1%return rate — above 6% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
74
Top-5 brand share
68%
Open market
28%
- Super Z Outlet35%
- Liberty Imports17%
- Hero's Edge6%
- Superdo5%
- damdos5%
- Franklin Sports4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Super Z Outlet 16 Foam Prince Sword Toy Set Party Supplies (6)
Super Z Outlet$19.694.2★2,363 rev
Super Z Outlet Assorted Foam Toy Swords for Children with Different Designs Including Ninja Pirate Warrior and Viking (8 Pack)
Super Z Outlet$19.344.5★2,860 rev
Liberty Imports 6 PCS Giant Foam Swords Large 1:1 Scale Strong Toy Weapons Kids Medieval Warrior Knights Pretend Play Safe Fighting Set - Red vs Blue (30 Inches)
Liberty Imports$35.674.0★2,010 rev
Heros Edge G-JS101 Foam Excalibur Sword 28 silver
Hero's Edge$22.124.6★1,440 rev
Superdo Foam Sword Practice Swords Sparring Training Stick (Double Pack)
Superdo$39.874.8★382 rev
Newest
by launch date
Dress Up America Foam Knight Costume Sword 43.5 Inch Medieval Fantasy Prop for Cosplay Warrior & Themed Costumes
Dress Up America$23.1627 rev
Dress Up America Foam Warrior Costume Spear 40 Inch Medieval Fantasy Prop for Cosplay Knight Gladiator & Themed Costumes
Dress Up America$22.7710 rev
Dress Up America Champion Sword Costume Accessory King Arthur Excalibur 39.5 Foam Sword Prop for Costumes Cosplay & Themed Events
Dress Up America$23.2528 rev
16 PU Foam Sword Prop -Medieval Knight Fake Dagger Role-Play Costume Accessory for Halloween Cosplay Kids and Adults (Black/Silver Two Pieces)
xiazaizai$16.499 rev
Munetoshi 41 Foam Long Viking Sword Fantasy Medieval Cosplay Costume King Replica Halloween
Munetoshi$13.4213 rev
Trending
90-day click momentum
LALAPORT 41 Inch 2 PCS Medieval Foam Witcher Hunting Long Sword Set for Cosplay LARP Costume Halloween Xmas Gifts (Steel & Twin Wolf Set)
LALAPORT$38.234.5★
Kamonda Prince Sword -4pieces/Set Creative EVA Foam Sword Knife Safe Props Cosplay Toy Swords/Knivese 2#
Kamonda$10.084.5★
16 PU Foam Sword Prop -Medieval Knight Fake Dagger Role-Play Costume Accessory for Halloween Cosplay Kids and Adults (Black/Silver Two Pieces)
xiazaizai$16.494.8★
Dress Up America Champion Sword Costume Accessory King Arthur Excalibur 39.5 Foam Sword Prop for Costumes Cosplay & Themed Events
Dress Up America$23.254.2★
Liberty Imports 5 Pack Foam Swords and Weapons Set - 17 Inch Medieval Toy Swords Axe and Mace - Thick EVA Foam for Safe Play Kids Pretend Battle Set for Knights Ninja and Viking Roleplay
Liberty Imports$24.404.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“theyre well made”
“Super fun for adults and kids”
“Very durable”
“Good value”
“It's lightweight plastic”
“Perfect size for kid to play with he will have a blast”
“a very realistic hand-feel”
“does not feel flimsy during use”
“the different colors are helpful as well”
“The overall design is look its really pretty”
What buyers complain about
“Broken”
“Cheaply made”
“The box it came in was preposterously over sized”
“They dont stay inflated”
“They are a little flimsy”
“it is HARD”
“the color comes off quickly when sparring”
“There is not enough time to replace”
“Rusts easily - bought it for a kids birthday in February - completely black in color now in June - never got it wet”
“Waste of Money”