fluxe incontinence underwear women
Skip itSoft demand (-46.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible2.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible$37.67avg listing price — sweet spot $15–$100
Price range
Great$9.03–$49.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,904.07avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 6% kills the launch gate
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 127K searches
Growth
Bad-46.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
9
Sellers
21
Top-5 brand share
94%
Open market
3%
- JohSahn50%
- Generic24%
- SWZEC12%
- FlexStrap4%
- ZJHTK3%
- Hanes3%
- Open — no brand owns it (3 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JohSahn Fluxe 100% Leak-Proof Underwear That Wont Let You Down for Women Leakproof Discreet Absorbent (White Large)
JohSahn$43.502.0★11 rev
Fluxe Incontinence Underwear Women Fluxe Leak-Proof Underwear Incontinence Panties Protector Undies Reusable & Washable (8pcs 7X)
Generic$27.163.0★2 rev
JohSahn Fluxe 100% Leak-Proof Underwear That Wont Let You Down for Women Leakproof Discreet Absorbent (Apricot Medium)
JohSahn$43.342.0★11 rev
JohSahn Fluxe 100% Leak-Proof Underwear That Wont Let You Down for Women Leakproof Discreet Absorbent (4X-Large Apricot)
JohSahn$43.480.0★0 rev
SWZEC Fluxe 100% Leak-Proof Underwear That Wont Let You Down for Women (apricot 3X-Large)
SWZEC$44.653.0★10 rev
Newest
by launch dateJohSahn Fluxe 100% Leak-Proof Underwear That Wont Let You Down for Women Leakproof Discreet Absorbent (4X-Large Apricot)
JohSahn$43.480 rev
JohSahn Fluxe 100% Leak-Proof Underwear That Wont Let You Down for Women Leakproof Discreet Absorbent (X-Large Khaki)
JohSahn$43.650 rev
FLUXE Womens Leak Proof Underwear Washable Incontinence Underwear for Women Reusable Absorbent Leakproof Panties 4 Pack (Multicolor L)
FlexStrap$49.390 rev
JohSahn Fluxe 100% Leak-Proof Underwear That Wont Let You Down for Women Leakproof Discreet Absorbent (White Large)
JohSahn$43.5011 rev
JohSahn Fluxe 100% Leak-Proof Underwear That Wont Let You Down for Women Leakproof Discreet Absorbent (Apricot Medium)
JohSahn$43.3411 rev
Trending
90-day click momentum
anthuth Period Underwear for Women High-Waist Leakproof Reusable Panties for Heavy Flow & Bladder Leak Incontinence
anthuth$20.844.0★
Fluxe Womens Incontinence Underwear - Leak Proof & Reusable Washable
Generic$36.860.0★
JohSahn Fluxe 100% Leak-Proof Underwear That Wont Let You Down for Women Leakproof Discreet Absorbent (X-Large Khaki)
JohSahn$43.650.0★
JohSahn Fluxe 100% Leak-Proof Underwear That Wont Let You Down for Women Leakproof Discreet Absorbent (Multicolor2 XX-Large)
JohSahn$43.792.0★
Fluxe Womens Washable Briefs - 3-Pack Comfortable and Secure Underwear for All-Day Protection
Generic$9.031.0★
Demand
Weekly Amazon search volume, last 27 weeks — -46.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They are very comfortable”
“fit like a glove”
“Good period product”
“they are soft to the touch”
“Love color”
“Nice material”
“hold moisture very well”
“I really wanted these to work bc they are cheaper than the other brands”
“Fabric is a medium weight that doesnt feel too heavy”
“They are breathable”
What buyers complain about
“Too small”
“The back side feels a bit awkward”
“It doesn't absorb at all”
“Not stretchy”
“Smell is weird”
“Untrue advertising”
“Bad quality”
“Waste of money”
“Seams fell apart after washing”
“I got a Large - I am 5'0, 95 lbs and I could not get this thing over my thigh”