fleur de lis
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Great258.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.84avg listing price — sweet spot $15–$100
Price range
Good$6.95–$37.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 6% kills the launch gate
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 210K searches
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
14
Top-5 brand share
90%
Open market
6%
- Puzzled36%
- Adabele29%
- Top Brass13%
- Claddagh Gold7%
- boxed-gifts5%
- Guffman3%
- Open — no brand owns it (3 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aqua79 Fleur De Lis Keychain - Silver 3D Sparkling Charm Rhinestones Fashionable Stylish Metal Alloy Durable Key Ring Bling Crystal Jewelry Accessory with Clasp
Puzzled$9.944.4★226 rev
40pcs Fleur De Lis Iris Lily Large Hole Beads (4.5mm Hole) Antique Silver
Adabele$9.544.6★53 rev
Sterling Silver Fleur-de-Lis Charm Pendant Necklace 16
Claddagh Gold$31.754.1★76 rev
Top Brass 10 Metal Fleur De Lis Wall Plaque/Art with hanger - Rustic Creole Tuscan Decor (Weathered Bronze)
Top Brass$12.154.6★294 rev
boxed-gifts Mens Mardi Gras Socks Fleur de Lis Patterned Premium Cotton Dress Casual Crew Socks for Men
boxed-gifts$12.244.5★321 rev
Newest
by launch date40pcs Fleur De Lis Iris Lily Large Hole Beads (4.5mm Hole) Antique Silver
Adabele$9.5453 rev
Top Brass 8 Metal Fleur De Lis Wall Decor Art (3 Pack) - New Orleans Style Home Decor
Top Brass$15.5617 rev
Top Brass 6 Metal Fleur De Lis Wall Decor Art (3 Pack) - New Orleans Style Home Decor
Top Brass$15.1738 rev
AMAJY Fleur De Lis Distressed White Freestanding Tabletop Statue Figurine
AMAJY$29.2616 rev
8 Metal Fleur De Lis Wall Plaque/Art with hanger - Rustic Creole Tuscan Decor (Weathered Bronze)
Top Brass$11.85174 rev
Trending
90-day click momentumSterling Silver Fleur-de-Lis Charm Pendant Necklace 22
Claddagh Gold$37.414.1★
40pcs Fleur De Lis Iris Lily Large Hole Beads (4.5mm Hole) Antique Silver
Adabele$9.544.6★
boxed-gifts Mens Mardi Gras Socks Fleur de Lis Patterned Premium Cotton Dress Casual Crew Socks for Men
boxed-gifts$12.244.5★
Sterling Silver Fleur-de-Lis Charm Pendant Necklace 16
Claddagh Gold$31.754.1★
boxed-gifts Mens Mardi Gras Socks Fleur de Lis Patterned Premium Cotton Dress Casual Crew Socks for Men
boxed-gifts$12.364.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cute for the price”
“fits perfect on a little wall nook shelf”
“The fleur-de-lis design has a classic look”
“This table runner is of high quality”
“Not only are the colors warm”
“Not flimsy”
“Is what it says it is”
“comfortable”
“nice material that holds up to regular laundry”
“it is a nice, heavy weight”
What buyers complain about
“cheap-looking”
“Runs very small”
“Was flimsier than I thought it would be”