fleece tops for women
Skip itSoft demand (-74.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$30.99avg listing price — sweet spot $15–$100
Price range
Great$8.01–$79.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,787.26avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 369K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.8%return rate — above 6% kills the launch gate
Growth
Bad-74.9%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
57 rising
Sellers
126
Top-5 brand share
62%
Open market
35%
- Columbia30%
- Amazon Essentials22%
- ANRABESS4%
- MAGCOMSEN4%
- TACVASEN3%
- RUMIA3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 200 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Womens Benton Springs Full Zip Fleece Jacket Cirrus Grey Heather Medium
Columbia$35.154.6★54,712 rev
Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Charcoal Heather X-Large
Amazon Essentials$19.984.4★6,896 rev
Columbia Womens Glacial IV Half Zip Fleece Jacket Sea Salt Medium
Columbia$25.164.4★2,748 rev
Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Blue Heather Medium
Amazon Essentials$19.384.4★6,896 rev
Amazon Essentials Womens Fleece Hooded Tunic Sweatshirt with Kangaroo Pocket and Side Slits Ivory Large
Amazon Essentials$13.294.4★4,739 rev
Newest
by launch date
Columbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium
Columbia$36.882,748 rev
Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Sea Salt/Dark Stone Large
Columbia$39.552,032 rev
Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Nocturnal Medium
Columbia$35.392,032 rev
Columbia Womens Sequoia Grove Half Zip Fleece Jacket Lavender Pearl/Stormwatch/Citron Haze Medium
Columbia$61.4179 rev
Columbia Womens Sequoia Grove Half Zip Fleece Jacket Lavender Pearl/Stormwatch/Citron Haze Small
Columbia$55.1179 rev
Trending
90-day click momentum
Columbia Womens Sequoia Grove Half Zip Fleece Jacket Everblue/Crushed Blue X-Small
Columbia$56.354.6★
Columbia Womens Sequoia Grove Half Zip Fleece Jacket Sea Salt/Dark Stone/Ancient Fossil Medium
Columbia$61.294.6★
Carhartt Scrubs for Women Rugged Flex Bonded Fleece Vest with 4 Pockets
Carhartt$45.844.6★
Billabong Ladies Sherpa Bonded Tie Dye Polar Fleece Jacket Dk Brown S
Billabong$27.414.7★
Columbia Duke Univ Golf Womens Wickhams Hills Pullover White
Columbia$79.375.0★
Demand
Weekly Amazon search volume, last 30 weeks — -74.9% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is accurate”
“Comfy and warm”
“Comfy and soft”
“So comfortable”
“Very good build quality”
“Vibrant color”
“Nice and warm material”
“Nice lightweight jacket”
“Worth It”
“this coat is super the fabric is thick”
What buyers complain about
“Too short”
“Very thick”
“Horrible material”
“The colours are a bit washed out”
“Not as shown”
“Runs a bit long in the sleeve”
“Cheaply made”
“Shrinks”
“I wish it had pockets”
“Thin material”