fleece beanie
Skip itSoft demand (-81.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.42avg listing price — sweet spot $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.81–$30.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad14,079.15avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 266K searches
Growth
Bad-81.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
55
Top-5 brand share
60%
Open market
35%
- M-Tac20%
- Wmcaps17%
- Carhartt11%
- 2SBR 2SABERS6%
- Lvaiz Hats6%
- OUTDOOR SHAPING6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
M-Tac Fleece Watch Cap - Army Military Tactical Beanie Hat Winter Skull Cap (Black M)
M-Tac$11.924.6★8,812 rev
Wmcaps Winter Beanie for Men Women Fleece Lined Beanie Soft Warm Knit Hat Ski Stocking Cuffed Cap (Black)
Wmcaps$10.234.8★3,991 rev
Wmcaps Winter Beanie for Men Women Fleece Lined Beanie Soft Warm Knit Hat Ski Stocking Cuffed Cap (Grey)
Wmcaps$10.614.8★3,991 rev
Carhartt Mens Fleece Hat-Black-OFA
Carhartt$20.014.7★6,023 rev
2 Pack Tactical Fleece Cap Winter Warm Beanie Military Army Watch Cap Gift for Men Women
OUTDOOR SHAPING$13.364.3★6,697 rev
Newest
by launch date
TOP-EX DryKnit Waterproof Reversible Wool Beanie Hat for Men Winter Knit Skull Cap Fleece Lined Windproof Watch Cap Gift for Dad Christmas Outdoor Work Ski Running Warm Navy Blue M/L
TOP-EX$19.7144 rev
Winter Fleece Beanie Wide Double-Layer Brim Warm Skull Cap Windproof Lightweigh Sleep Hat for Men Women (Bright Orange)
SRLLBBY$6.7681 rev
Spyder Mens Fleece Lined Cuff Logo Beanie Khaki One Size
Spyder$15.4860 rev
Spyder Mens Reversible Slouch Beanie Polar One Size
Spyder$16.3647 rev
SPLASHGRIP Winter Beanie for Men Women Soft Fleece Lined Warm Knit Hat Ski Stocking Hat Thermal Thick Caps Black
SPLASHGRIP$6.2599 rev
Trending
90-day click momentum
LEAKDRY Waterproof Beanie Wool Thermal Insulated Beanie Fleece Lined Hat Windproof Causal Cold Weather Winter Hat for Ski (US Alpha One Size Solid/Orange)
LEAKDRY$20.414.6★
lifwimner Winter Beanie Hats for Women Men Fleece Lined Slouchy Knit Thick Beanies Warm Thermal Snow Ski Hat Gifts for Cold Weather (US Alpha One Size Charcoal)
lifwimner$5.814.5★
TOP-EX DryKnit Waterproof Reversible Wool Beanie Hat for Men Winter Knit Skull Cap Fleece Lined Windproof Watch Cap Gift for Dad Christmas Outdoor Work Ski Running Warm Navy Blue M/L
TOP-EX$19.714.5★
Spyder Mens Reversible Slouch Beanie Polar One Size
Spyder$16.364.6★
Spyder Mens Fleece Lined Cuff Logo Beanie Khaki One Size
Spyder$15.484.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -81.6% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 23.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“not too tight”
“Arrived on time great quality”
“Extremely comfortable”
“Great deal”
“As advertised”
“Extremely Soft”
“Excellent material”
“Very comfortable with the fleece lining”
“Love the color”
What buyers complain about
“Not a good fit”
“Low quality stitching”
“Great presentation horrible quality”
“it has not stretched much”
“It isn't very durable”
“Little overpriced”
“Also doesnt keep the head very warm”
“It is quite thick”
“the caps do not have enough length to cover my ears”
“Not the most comfortable for me”