fire costume
Skip itHigh returns (11.6%) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$20.06avg listing price — sweet spot $15–$100
Price range
Great$7.23–$51.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good561.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 155K searches
Returns
Bad11.6%return rate — above 6% kills the launch gate
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
37 falling
Sellers
58
Top-5 brand share
42%
Open market
53%
- UQJE12%
- MAOFENG9%
- NE Beauty8%
- Dreamgirl7%
- Seawhisper6%
- AYKRM5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UQJE Victorian Natural Feather Shawl Shrug Shoulder Wrap Gothic Collar Costume Accessories-Red1
UQJE$23.604.2★272 rev
MAOFENG Chandelle Turkey Feather Boa 1.64 Yards 30g for Halloween Dancing Wedding Party DIY Craft Costume Decoration Feather Boa Red Orange Yellow
MAOFENG$7.543.4★545 rev
Dreamgirl Flame Jumpsuit with Mesh Neckline Womens Costume Fiery Halloween Outfit Multicolor
Dreamgirl$38.454.7★11 rev
NE Beauty Fire Fighter Costume For Women Thong and Crop Set Medium Red
NE Beauty$25.174.2★11 rev
Phoenix Costume Women - 10 Panel Handkerchief Skirt with Gold Sequins Fire Flame Belly Dance & Halloween Costume Adult Dance Skirt Orange
Seawhisper$28.304.4★1,235 rev
Newest
by launch date
JazSwirl Fire headband Flame Headband 7.9 x 7.1 in Flames Headband for Women Fire Crown Headpiece Halloween Costume Headband Party Festival Rave Hair Accessories for Women Girls
JazSwirl$8.4911 rev
Women Men Flame Fire Art Full Long Hooded Cloaks for Christmas Halloween Cosplay Party Costumes Vintage Cape Sorcerer Cloak Outwear
SVEFDOC$18.190 rev
Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 3-4T)
Thorn Tree$17.30167 rev
Thiccywoov 2 Pcs Fire Flame Headband Halloween Hair Accessories Glitter Felt Rave Hair Decoration for Cosplay Party Costumes(Glitter Flame)
Thiccywoov$18.059 rev
Zntuv Flame Dragon Hooded Cloak for Men Women Robe Cape with Hood Medieval Cosplay Wizard Witch Costumes
Zntuv$28.5493 rev
Trending
90-day click momentumNE Beauty Fire Fighter Costume For Women Cosplay Thong and Crop Set Large Red
NE Beauty$26.474.2★
NE Beauty Fire Fighter Costume For Women Thong and Crop Set Medium Red
NE Beauty$25.174.2★
Thorn Tree Kids Firefighter Outfit Short Sleeve T-Shirt Suspender Pants Overalls Halloween Birthday Outfits (Blue 3-4T)
Thorn Tree$17.304.7★
NE Beauty Fire Fighter Costume For Women Thong and Crop Set Small Red
NE Beauty$24.024.2★
QUJUFOZY Womens Flame Fire Dress - Long Sleeves V-Neck A-Line Plus Size Halloween Themed Polyester Medium
QUJUFOZY$28.254.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 32.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They fit great”
“Quality seems good”
“Looks more impressive in the photo”
“Seems durable”
“making it very comfortable”
“great design”
“The colors are bright”
“Value for my money”
“they were pretty sturdy”
“The material feels soft with a comfortable stretch that makes it easy to wear”
What buyers complain about
“Tight fit”
“Good for one time use- easily broken”
“It arrived broken”
“It definitely felt cheap”
“It could be coated, thicker paper”
“Theres part of a ribbon thats not sewn in place”
“Unexpected gem”
“came squished, thin, and feathers falling off all night long”
“Was stiff and also too long and no way to hem and keep pattern”
“The material is a bit on the thin side”