fire and ice costume
Skip itSoft demand (-63.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great220.39avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.53avg listing price — sweet spot $15–$100
Price range
Great$7.11–$65.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 107K searches
Returns
Bad10.9%return rate — above 6% kills the launch gate
Growth
Bad-63.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
35
Top-5 brand share
65%
Open market
32%
- Gone For a Run24%
- SUMERSHA19%
- JoyCan9%
- PANGTIKU7%
- Rbenxia6%
- Funnysoft4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gone For a Run Snowflake Tutu Skirt for Women - Ice Queen Running Costume - Winter Wonderland Tutu Light Blue
Gone For a Run$18.793.7★19 rev
Belly Dance Hip Scarf Sequin Tassel Skirt Performance Outfits Sparkly Fringe Wrap Halloween Costume Party Rave Festival for Women and Girls Blue
SUMERSHA$10.414.3★1,207 rev
PANGTIKU Cooling Vest With Reusable Gel Ice Packs for Men Women - Adjustable Ice Reflective Vest Cool Jacket for Working in the Hot Weather
PANGTIKU$29.173.9★138 rev
JoyCan Girls Black Ice Figure Skating Training Jacket with Fleece
JoyCan$34.804.6★61 rev
Rbenxia Silver Shiny Hooded Cape Unisex Full Length Cloak Party Robe Cape Mardi Gras Halloween Christmas Costume for Men and Women (Medium)
Rbenxia$14.674.2★215 rev
Newest
by launch date
Long Teardrop Shaped Drop Dangle Earrings Costume Accessories for Women Everyday Wedding Ice Water Fire Flame Red Blue Earrings
OXJOIIS$7.961 rev
Eyourlife Winter Inflatable Snowflake Costume Blow Up Snowflake Cosplay Costume for Winter Decorations Wonderland Frozen Party Cosplay Outfit for Adult Men Women Dress Up Supplies
Eyourlife$32.439 rev
Funny Ice Immigration Retro T-Shirt
Ice Immigration gift vintege$14.9518 rev
Maiteenly 6 Pcs Halloween Fire and Ice Cosplay Costume Accessories Included Red Silver Earrings Headband Sequin Tassel Skirt Wrap for Halloween Party Cosplay Costume
Maiteenly$22.126 rev
Funnysoft 4 Pcs Halloween Fire and Ice Costume Accessories Includes Flame Snowflake Glasses Red Blue Belly Dance Hip Scarf Sequin Tassel Skirt Wrap for Halloween Party Cosplay Costume
Funnysoft$27.854 rev
Trending
90-day click momentum
JoyCan Figure Skating Training Pants Jackets Fleece Outfit for Women Girls Practice
JoyCan$65.754.2★
JoyCan Girls Black Ice Figure Skating Training Jacket with Fleece
JoyCan$34.804.6★
Mens #18 Hockey Jersey Boston Costume 90s Sports Movie Stitched Ice Hockey Jersey Black Large
CZICVY$25.814.9★
PANGTIKU Cooling Vest With Reusable Gel Ice Packs for Men Women - Adjustable Ice Reflective Vest Cool Jacket for Working in the Hot Weather
PANGTIKU$29.173.9★
Cosplaya Mens Gold King Crown Costume Hat Prince Medieval Cosplay Adventure Womens Halloween Christmas Costumes One Size
Cosplaya$19.324.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -63.3% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 27.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is great”
“ok quality,”
“Comfy and bright”
“still looks brand new”
“if you figure it out it looks pretty”
“Very shiny”
“quick inflation”
“Simple”
“no itchiness”
“the tie looked sharp”
What buyers complain about
“does not fit as I thought it would”
“Everything is so flimsy”
“Try cheaply made”
“Cheap zipper”
“But, the problem is it will wet your clothes up”
“it gets short in the back”
“Not the color pictured”
“due to washing it had needed the edging repaired”