fiona wig
Skip itHigh returns (14.9%) — this niche doesn't clear our bar today.
Avg price
Great$20.15avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Good$11.00–$26.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay1,728.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad$90K$90K/yr · 55K searches
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Returns
Bad14.9%return rate — above 6% kills the launch gate
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
17
Top-5 brand share
68%
Open market
27%
- Yargel Hair26%
- Guree Hair19%
- Chahouk10%
- ColorGround7%
- Wallden Hair6%
- Wiggy Mermaid5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yargel Hair Long Reddish Brown Braided Wigs For Women Costume Auburn Synthetic Anime Wig For Halloween Cosplay Party Use
Yargel Hair$22.004.4★170 rev
Chahouk Women Princess Wig Adult Crown Wigs Cosplay Prop Costume Accessory
Chahouk$22.953.9★16 rev
Guree Hair Long Braided Reddish Brown Wigs For Women Costume Auburn Synthetic Anime Wig For Halloween Cosplay Party Use
Guree Hair$21.804.7★4 rev
Guree Hair Long Braided Reddish Brown Wig for Women Costume Heat Resistant Synthetic Auburn Wig for Cosplay Halloween Party
Guree Hair$19.404.1★152 rev
ColorGround Long Braided Reddish Brown Heat Resistant Costume Wig for Fiona Cosplay
ColorGround$25.784.4★114 rev
Newest
by launch dateGuree Hair Long Braided Reddish Brown Wig for Women Costume Heat Resistant Synthetic Auburn Wig for Cosplay Halloween Party
Guree Hair$19.40152 rev
ASINWIN Red Brown Braided Cosplay Wig Long Synthetic Costume Hair
ASINWIN$20.2714 rev
Yargel Hair Long Reddish Brown Braided Wigs For Women Costume Auburn Synthetic Anime Wig For Halloween Cosplay Party Use
Yargel Hair$22.00170 rev
Guree Hair Long Braided Reddish Brown Wigs For Women Costume Auburn Synthetic Anime Wig For Halloween Cosplay Party Use
Guree Hair$21.804 rev
karlery Women Girl Long Red Ginger Braided Wig Princess Cosplay Wig Heat Resistant Synthetic Fiber Brethable Adjustable Size for Halloween Costume Party
karlery$25.7016 rev
Trending
90-day click momentumGuree Hair Long Braided Reddish Brown Wig for Women Costume Heat Resistant Synthetic Auburn Wig for Cosplay Halloween Party
Guree Hair$19.404.1★
ASINWIN Red Brown Braided Cosplay Wig Long Synthetic Costume Hair
ASINWIN$20.274.4★
Koonfan Auburn Braided Wig with Crown Necklace Green Ears and Ribbon for Women Cosplay Halloween Princess Wig
Koonfan$24.290.0★
Yargel Hair Long Reddish Brown Braided Wigs For Women Costume Auburn Synthetic Anime Wig For Halloween Cosplay Party Use
Yargel Hair$22.004.4★
Yan Dream Princess Long Auburn Braided Wig and Necklace Halloween Cosplay Party Wig
Yan Dream$17.574.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 37.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good base wig”
“i think its a great quality wig for $16”
“Color is beautiful”
“good for the price”
“Wasn't too itchy”
“it worked out in my favor bc the night was cold”
“Easy install”
“As Described”
“Heavy and thick”
“it can survive basically anything”
What buyers complain about
“The cheap hairline ruin the perfect costume wig”
“Didn't look like that one it is short”
“Cheap and terrible quality”
“so it was uncomfortable to wear for a long period”
“Was a little heavy”
“Only downside is that the hair falls out sometimes”
“be warned it looks much more cherry red than the photos”