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fbi costume

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A small market ($51K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 13Conversion 23Competition 28Returns 25Price range 75Avg price 92Brand share 54Review moat 92Quality gap 45

Review moat

Great158.59

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$21.94

avg listing price — sweet spot $15–$100

Price range

Great$6.12–$41.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Returns

Okay6.0%

return rate — above 6% kills the launch gate

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$51K

$51K/yr · 126K searches

Growth

Bad-23.7%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

17

Top-5 brand share

73%

Open market

23%

  • GEANBAYE34%
  • Beipegin21%
  • Yezmo7%
  • ERDOGLY7%
  • Fun Costumes5%
  • Maazusa4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$10K30%$15K40%$20K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 27.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The hat is made well”

Size-Overall14%

“Fit is perfect”

Advertised Vs Actual Product11%

“Product as promised”

Fun/Entertainment Experience8%

“Perfect for costumes and events”

Value For Money8%

“Great value”

Material Quality6%

“- The material is very breathable”

Durability5%

“still looks brand new”

Ease Of Use4%

“Simple”

Weight Light3%

“The sunglasses are very lightweight”

Gifting Purpose3%

“Gag gift and loved it”

What buyers complain about

Size-Overall16%

“The tie is pretty small/short”

Quality-Overall15%

“However the flash light is cheap”

Strength14%

“they seem to break easily”

Product Condition5%

“We received a returned set”

Fastener Quality2%

“- The zippers are entirely too flimsy and feel like they could easily break so you must be very careful when zipping and unzipping them”

Durability2%

“they seem to break easily”

Thin2%

“The vest material is thin and very flimsy”

Material Quality2%

“This FBI costume set is made from low quality materials so I don't expect to wear this more than a few times”

Color1%

“The shades are the only piece that seemed cheap quality”

Top return reasons

Size-Overall54%
Quality-Overall11%
Advertised Vs Actual Product5%
Value For Money5%
Defective Material/Parts4%
Product Condition3%
Durability3%
Material Quality2%
Length2%
Functionality-Overall2%