farmer hat
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.67avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Good$7.96–$30.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Market size
Good$323K$323K/yr · 743K searches
Returns
Okay3.1%return rate — above 6% kills the launch gate
Review moat
Okay2,187.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
59
Top-5 brand share
96%
Open market
3%
- John Deere92%
- EINSKEY1%
- U. S. Toy1%
- JAN & JUL1%
- Home Prefer1%
- FURTALK1%
- Open — no brand owns it (7 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 67 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Deere Mens Adjustable Olive and Ivory Hat with Patch
John Deere$17.254.6★1,314 rev
John Deere Mens Denim Twill and Mesh Hat with Embroidered Logo Charcoal
John Deere$18.034.8★4,820 rev
John Deere Mens Green Hat with Trademark Logo Baseball Cap
John Deere$17.234.8★387 rev
John Deere Gray Moline 112 Fit Cap Black Mesh Side Logo Hat
John Deere$16.794.8★70 rev
John Deere Embroidered Logo Mesh Back Foam Trucker Hat One-Size
John Deere$16.804.8★997 rev
Newest
by launch date
John Deere Red White & Blue Patriotic Tractor Tee Shirt (US Alpha X-Large Regular Regular)
John Deere$29.430 rev
John Deere Classic Tractor Print Tee Shirt (US Alpha Large Regular Regular Latte)
John Deere$22.580 rev
John Deere Funny Slogan Graphic Tee Shirt (US Alpha Large Regular Regular Titanium)
John Deere$21.974 rev
John Deere Funny Slogan Graphic Tee Shirt (US Alpha X-Large Regular Regular Oxford Heather)
John Deere$22.544 rev
John Deere Classic Tractor Print Tee Shirt (US Alpha Large Regular Regular Titanium)
John Deere$20.200 rev
Trending
90-day click momentum
John Deere Mens Camo Logo T-Shirt Short Sleeve (US Alpha Medium Regular Regular Charcoal Grey)
John Deere$18.124.8★
John Deere Funny Slogan Graphic Tee Shirt (US Alpha X-Large Regular Regular Oxford Heather)
John Deere$22.545.0★
John Deere Red White & Blue Patriotic Tractor Tee Shirt (US Alpha X-Large Regular Regular)
John Deere$29.430.0★
John Deere Classic Tractor Print Tee Shirt (US Alpha Large Regular Regular Latte)
John Deere$22.580.0★
JAN & JUL Xplorer Large Brim Sun-Hat for Toddler Boy with UV Protection (L: 2-5 Years Little Diggers)
JAN & JUL$22.594.8★
Demand
Weekly Amazon search volume, last 39 weeks — +27.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“feels well made”
“Fits true to size”
“It is comfortable”
“worth it”
“As advertised”
“Great color”
“Great styling and comfort”
“the material is also quite comfortable”
“Very durable”
“It is great for the beach and fishing”
What buyers complain about
“too big”
“making it look like there wasnt any quality control of the product”
“Cheap Materials”
“Fell apart almost immediately”
“Ill shaped”
“Wish they had brighter colors in cotton for better visibility while on the beach”
“had to request a replacement as the strap broke got the replacement and am happy”
“does not match the product description”
“the John Deere stitching is slightly off center”
“Hat smells bad”