Skip to content
48

fallout decor

Skip it

Soft demand (-61.0% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 0Conversion 13Competition 81Returns 93Price range 64Avg price 95Brand share 82Review moat 90Quality gap 28

Avg price

Incredible$30.07

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 6% kills the launch gate

Review moat

Great198.32

avg incumbent reviews — the moat a new listing must climb

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Price range

Good$7.22–$139.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$42K

$42K/yr · 138K searches

Growth

Bad-61.0%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

111

Top-5 brand share

53%

Open market

43%

  • Toynk14%
  • LALAPORT12%
  • QUEQUAQUI11%
  • Munetoshi10%
  • Loot Crate5%
  • Funko4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 60 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 29 weeks — -61.0% search growth over the last 90 days.
7K5KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good quality, arrived quickly”

Gifting Purpose9%

“Best gift”

Advertised Vs Actual Product8%

“Exactly what was advertised”

Collectibles8%

“Cool and Unique Collectible”

Value For Money7%

“Good price”

Size-Overall7%

“Good size”

Design-Overall6%

“very decorative”

Strength3%

“Solid item”

Fun/Entertainment Experience3%

“Fun stickers”

Color2%

“These are colorful”

What buyers complain about

Size-Overall19%

“Wish it had size options”

Value For Money13%

“just a little pricey”

Advertised Vs Actual Product8%

“Looks nothing like the photo”

Quality-Overall8%

“Garbage product”

Paint Quality4%

“The paint work could be better, lots of brush marks and missed/overdone areas”

Material Quality3%

“Cheap materials”

Taste-Overall2%

“Im not a fan of what they say it tastes like”

Color2%

“Completely different colors”

Strength2%

“Cheaply made and very flimsy”

Certifications2%

“Decent stickers, obviously not officially licensed”

Top return reasons

Size-Overall30%
Defective Material/Parts14%
Advertised Vs Actual Product11%
Color6%
Quality-Overall5%
Material Quality4%
Waist Fit2%
Strap/String Quality2%
Brightness/Shine/Glow2%
Paint Quality2%