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fall tops for women 2023 trendy

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High returns (12.9%) — this niche doesn't clear our bar today.

Market size 6Growth 16Conversion 4Competition 96Returns 0Price range 81Avg price 95Brand share 87Review moat 37Quality gap 62

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible$24.76

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Great$8.75–$45.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,840.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Market size

Bad$24K

$24K/yr · 325K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.9%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

44

Top-5 brand share

48%

Open market

47%

  • WIHOLL12%
  • PRETTYGARDEN12%
  • Trendy Queen11%
  • AUTOMET7%
  • KIRUNDO5%
  • RUMIA5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4834%$9676%$1K8%$2K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 88 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -18.4% search growth over the last 90 days.
23K18KSpike '24Black Friday '24Spike '25AugSepOctNovDecJanFebJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 41.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Fit as expected”

Comfort-Overall17%

“comfortable to wear”

Soft Feel10%

“Comfortable and soft”

Quality-Overall7%

“Good quality set”

Color6%

“Colors are accurate”

Material Quality5%

“.great material”

Shape/Style3%

“Very flattering”

Value For Money3%

“Great deal”

Weight Light3%

“Its lightweight and breathable”

Warmth2%

“very suitable for summertime”

What buyers complain about

Size-Overall28%

“Too long”

Quality-Overall6%

“Poor Quality”

Material Quality6%

“Super weird material”

Color3%

“Color is misleading”

Length3%

“Size is too small yet the length is way too long”

Thickness3%

“Not thick material”

Advertised Vs Actual Product2%

“Not as shown”

Shape/Style2%

“Not a great cut”

Thin2%

“Thin material”

Transparency1%

“its see-through not too much”

Top return reasons

Size-Overall46%
Length12%
Material Quality7%
Color5%
Waist Fit5%
Sleeve Fit3%
Chest Fit3%
Thin3%
Advertised Vs Actual Product2%
Shape/Style2%