eye of horus
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.75avg listing price — sweet spot $15–$100
Price range
Great$6.70–$55.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,684.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 6% kills the launch gate
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 123K searches
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
21
Top-5 brand share
67%
Open market
27%
- Horus X29%
- GoldChic14%
- YILUOCD9%
- EUEAVAN9%
- PROSTEEL7%
- Pencros6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horus X Blue Light Glasses Men Women | Blue Light Blocking Glasses for Screen Anti-Fatigue Eye Migraine | Gaming Amber V3
Horus X$35.474.4★17,313 rev
Eye Of Horus Pendants Gold Africa Map Necklaces Protection Jewelry Stainless Steel Egyptian Religion Necklace For Men Women Jewelry Gift
GoldChic$15.644.6★880 rev
EUEAVAN Ankh Cross Eye of Horus Gemstone Necklace Key of Life Scarab Pendant Egyptian Goddess Isis Necklace Ancient Egyptian Protection Amulet Religious Jewelry for Women Men (gold)
EUEAVAN$9.774.4★68 rev
YILUOCD Stainless Steel Egypt Eye of Horus Ring Egyptian Ankh Cross Ring for Women Protection Amulet Egyptian Jewelry (Gold 9)
YILUOCD$6.794.3★121 rev
Horus X Blue Light Glasses Men Women | Blue Light Blocking Glasses for Screen Anti-Fatigue Eye Migraine | Gaming Clear
Horus X$34.684.4★17,313 rev
Newest
by launch date
Horus X Blue Light Glasses for Woman | Stylish 100% Blue Light Blocking Glasses Women | Bluelight Glasses Womens Anti-Fatigue & Eye Strain from Screens
Horus X$36.294,805 rev
Baydurcan Eye of Horus Necklace Ankh Necklace Egyptian Jewelry for Women
Baydurcan$10.2086 rev
MUNORIAY Eye of Horus Ankh Cross Necklace for Women 18K Plated Gold Dainty Ancient Egyptian Religious Symbol Eye of Ra Key of Life Pendant Y Necklaces Protection Amulet Jewelry
MUNORIAY$11.822 rev
HXFIZQQ Eye of Horus Necklace for Men Women 18K Gold Plated Stainless Steel Eye of Ra Pendant Ancient Egyptian Protection Amulet Jewelry Vintage Talisman Gift
HXFIZQQ$15.944 rev
Cysnuc Eye of Horus Ankh Cross Pendant Necklace 18K White Gold Plated Iced Out CZ Bling Ancient Egyptian Religious Symbol Protection Chain Jewelry for Men Women Christmas Birthday Gift (18K)
Cysnuc$42.5038 rev
Trending
90-day click momentum
New York Fashion Police Eye of Ra Horus Ancient Egyptian Gods Hieroglyphs Hoodie M Black/Gold
New York Fashion Police$32.130.0★
Horus X Blue Light Glasses for Woman | Stylish 100% Blue Light Blocking Glasses Women | Bluelight Glasses Womens Anti-Fatigue & Eye Strain from Screens
Horus X$36.294.4★
Mens Black Eye of Horus Rings Egyptian Spiritual Jewelry Protection Ankh Cross Ring Size 9
PROSTEEL$20.904.5★
Black Ancient Egypt Pharaoh Eyes of Horus Rings For Men Size 13 Stainless Steel Eye of Ra Ring Protection Jewelry
GoldChic$14.484.5★
YILUOCD Stainless Steel Egypt Eye of Horus Ring Egyptian Ankh Cross Ring for Women Protection Amulet Egyptian Jewelry (Silver 8)
YILUOCD$6.704.3★
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -5.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It's well-made”
“Theyre very comfortable”
“They fit my face well. larger, rounder face”
“money well spent”
“Also the color is just right”
“Beautifully designed With Beautiful detail”
“it doesnt lose shape either”
“Looks great and the loop on the pendant is big enough for me to put it on my Cuban link chain which looks much better”
“Easy on the eyes”
“Good quality and lightweight”
What buyers complain about
“Never wore it cause i didnt realize how big it was especially the chain”
“Broke”
“the quality of construction is terrible”
“Waste of money”
“Blocks all the blue”
“Cheap plastic around glass”
“Hard to clean”
“very fragile”
“Cheap chain”
“make them uncomfortable after a while”