evil eye keychain
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Review moat
Great140.36avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 6% kills the launch gate
Price range
Good$4.91–$35.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.39avg listing price — sweet spot $15–$100
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 230K searches
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
20
Top-5 brand share
69%
Open market
27%
- Chuangdi29%
- Jasimkiss24%
- BCS6%
- Pithayla5%
- Fukaisu5%
- Dinaauto4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chuangdi 20 Pcs Evil Eye Keychain Turkish Evil Eye Bag Charms Blue Keyring Good Luck Greece Keychain Gift for Employee Worker(1 Inches)
Chuangdi$12.214.7★906 rev
Pithayla Evil Eye Initial Keychain for Women Cute Tassel Letter Bag Charms for Purse Backpack Key Chain Accessories
Pithayla$7.884.5★20 rev
Jasimkiss Colourful Evil Eye Keychains Bag Purse Key Rings Good Luck Amulet protection Charms for Women Men (Black+Blue)
Jasimkiss$4.974.1★131 rev
Jasimkiss Evil Eye Keychains Sweat-heart Keychains Protection Charm for Women Men Car Key Ring Bag Purse Accessories (Deep-Blue)
Jasimkiss$4.964.3★539 rev
Fukaisu Evil Eye Keychain Crystal Keychain Good Luck Keychains Evil Eye Key Chain with Card Relaxation Gift Fit Women Inspirational Keychains for Friend Family Member Coworkers
Fukaisu$5.614.5★60 rev
Newest
by launch date
MAZVYLF 120pcs Evil Eye Charms for Jewelry Making 6mm Double-Sided Turkish Evil Eye Charm Colorful Round Charms for Bracelets Necklaces Earrings & DIY Crafts (6 Colors)
MAZVYLF$8.8026 rev
DRESSOLE Protection Evil Eye Keychain Handmade Healing Crystal Charms for Bag Keys or Car Spiritual Gift for Women & Men (DRS03-Keychain-Evil Eye)
DRESSOLE$8.352 rev
SORGERLY Evil Eye Bag Charm Keychains - Cute Purse Handbag Backpack Accessories - Protection Luck Gifts for Women Men
SORGERLY$9.745 rev
SKIRIFLA Evil Eye Hanging Keychain Phone Charms Strap Evil Eye Jewelry Decor for Bag Phone Lanyard Healing Crystals Triple Threat Protection Tiger Eyes Keychain for Women (Black)
SKIRIFLA$9.3333 rev
Pithayla Evil Eye Initial Keychain for Women Cute Tassel Letter Bag Charms for Purse Backpack Key Chain Accessories
Pithayla$7.8820 rev
Trending
90-day click momentumMAZVYLF 120pcs Evil Eye Charms for Jewelry Making 6mm Double-Sided Turkish Evil Eye Charm Colorful Round Charms for Bracelets Necklaces Earrings & DIY Crafts (6 Colors)
MAZVYLF$8.804.6★
DRESSOLE Protection Evil Eye Keychain Handmade Healing Crystal Charms for Bag Keys or Car Spiritual Gift for Women & Men (DRS03-Keychain-Evil Eye)
DRESSOLE$8.355.0★
Chuangdi 20 Pcs Evil Eye Keychain Turkish Evil Eye Bag Charms Blue Keyring Good Luck Greece Keychain Gift for Employee Worker(1 Inches)
Chuangdi$12.214.7★
BCS Evil Eye Keychain Bag Charm - Good Luck & Protection Amulet - Car Keyring Purse Accessories for Women (Light Blue)
BCS$9.754.8★
BCS Evil Eye Keychain Bag Charm - Good Luck & Protection Amulet - Car Keyring Purse Accessories for Women (Navy Blue)
BCS$9.603.5★
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — -7.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I loved this key chain”
“Feels well made”
“Fit perfect”
“Cute gift”
“Bright colors”
“This is great comes just as advertised”
“Good price point”
“The design itself is nice”
“Perfect size and easy to use”
“Lightweight”
What buyers complain about
“Waited a week for this tiny thing”
“Broken”
“Not well made”
“Not worth it”
“Very cheap material”
“It broke as soon as I put it on the keychain”
“clasp weak”
“Not worth it, so small and the blue tone is lighter”
“looked a bit different from the picture”
“The diamonds came off within a week”