evil eye bracelets for baby
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Review moat
Good517.29avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.34avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Price range
Bad$5.10–$18.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$56K$56K/yr · 158K searches
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
10
Top-5 brand share
83%
Open market
12%
- PHITECUS43%
- Generic18%
- SANTA VISTA10%
- Liamlove6%
- PPJew6%
- Caiyao5%
- Open — no brand owns it (4 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PHITECUS Red Bracelet for Babies Baby Girl and Baby boy. Protection Amulet for Children. String for Good Luck and The Evil Eye. Infant Bracelet for Newborn and Kids
PHITECUS$9.134.7★1,039 rev
Bracelet for Baby - Evil Eye Amulet Adjustable Bracelet for Baby (red bracelet 7 knots)
Generic$9.154.7★461 rev
SANTA VISTA Ojo de Venado - Mal de Ojo Bracelet |Hilo Rojo/Red String| (Red Small)
SANTA VISTA$13.544.4★345 rev
PPJew 7 Knots Evil Eye Bracelet Red String Mommy and Me Bracelet Set Protection Amulet for Boys Girls Daughter Christmas Valentines Day Gifts for Mom Women
PPJew$11.864.7★1,048 rev
DAYANEY Red Baby Bracelet as Baby Shower Gifts 7 Knot Red Toddler Bracelet
DAYANEY$9.424.7★715 rev
Newest
by launch date
Liamlove Baby Bracelet Red String Bracelet with Saint Benedict and Evil Eye for the new Family Member Saint Benedict and Evil Eye Bracelet
Liamlove$13.168 rev
DAYANEY Red Baby Bracelet as Baby Shower Gifts 7 Knot Red Toddler Bracelet
DAYANEY$9.42715 rev
Personalized Baby Bracelet for Infant Girls Boys Handmade Adjustable Braided Custom Name Red Bracelet 18K Gold Plated Toddler Bracelets Baby Gifts for First Birthday Baptism Graduation (Red)
SOUVENIQUE$11.9861 rev
Red String Bracelet for the baby Evil Eye Genuine Azabache Para el Mal de Ojo
Liamlove$18.18248 rev
Nsetriu Red Protection Bracelet - Pulsera for Women & Men - Woven String Bracelet - Good Luck Charm
Nsetriu$5.10352 rev
Trending
90-day click momentumSANTA VISTA Ojo de Venado - Mal de Ojo Bracelet |Hilo Rojo/Red String| (Red Small)
SANTA VISTA$13.544.4★
PHITECUS Red Bracelet for Babies Baby Girl and Baby boy. Protection Amulet for Children. String for Good Luck and The Evil Eye. Infant Bracelet for Newborn and Kids
PHITECUS$9.174.7★
PHITECUS Red Bracelet for Babies Baby Girl and Baby boy. Protection Amulet for Children. String for Good Luck and The Evil Eye. Infant Bracelet for Newborn and Kids
PHITECUS$9.134.7★
Liamlove Baby Bracelet Red String Bracelet with Saint Benedict and Evil Eye for the new Family Member Saint Benedict and Evil Eye Bracelet
Liamlove$13.165.0★
Colorful animal Evil Eye Bracelet For Women Teen Girls Amulet Protection Bracelet Good Luck Adjustable String Bracelet Anklet/light blue card
Caiyao$6.434.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and arrived exactly as expected”
“It fits well”
“The color is beautiful”
“good thing it was inexpensive”
“the durability is good”
“it is very sturdy”
“Beautiful gift”
“The adjust easily and they are light weight and very comfortable”
“it's easy to put on”
“Adorable and adjustable, very well made”
What buyers complain about
“The bracelet fell apart after a week”
“The strings came apart”
“Cheap”
“Just not even worth $5”
“Too small”
“Cheap material”
“Not to sturdy”
“Very thin”