evie descendants costume for girls
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.18avg listing price — sweet spot $15–$100
Price range
Great$9.42–$45.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great433.7avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Returns
Okay5.8%return rate — above 6% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 146K searches
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
85
Top-5 brand share
79%
Open market
16%
- JISEN22%
- laughZuaia21%
- Disguise15%
- Botrinal12%
- WYYXYB9%
- Uivic5%
- Open — no brand owns it (6 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JISEN Women Heart Cutout Punk Half Finger PU Leather Performance Gloves Red
JISEN$10.234.4★2,391 rev
laughZuaia Kids Girls Mal Evie Jacket + Pant Clothing Set Halloween Cosplay Costumes Party Dress up Outfits (9-10Years Evie)
laughZuaia$35.984.4★81 rev
Evie Descendants 3 Deluxe Girls Costume Official Disney Descendants Costume Jumpsuit Child Size Medium (7-8)
Disguise$32.674.4★1,950 rev
WYYXYB Girls Evie Costume Birthday Party Dress Halloween Descendants Cosplay Outfits(3-4 Years Blue)
WYYXYB$29.314.8★38 rev
Evie Royal Red Heart Necklace and Princess Gold Tiara Crown Descendant Headdress Jewelry Set Queen of Hearts Costume Jewelry for Halloween
Botrinal$17.194.0★6 rev
Newest
by launch date
Mattel Descendants Evie Isle of The Lost Tenth Anniversary Fashion Doll with Removable Outfit Accessory & Bendable Joints Inspired by The Movies
Mattel$19.87501 rev
Uivic Mal Costume for Girls Cosplay Evie Outfit Jacket Pant with Wig Set Villian Kids Princess Halloween Party Dress Up (Blue 7years-8years)
Uivic$41.6428 rev
Evie Descendant 3 Crown & Necklace Red Rhinestone Crystal Crown Queen of Hearts Costume for Teen Halloween Christmas
Botrinal$16.689 rev
Evie Royal Red Heart Necklace and Princess Gold Tiara Crown Descendant Headdress Jewelry Set Queen of Hearts Costume Jewelry for Halloween
Botrinal$17.196 rev
Princess Crown Red Blue Crystal Heart Crown Queen of Hearts Evie Costume Halloween Cosplay Party Tiara Accessories Birthday Tiara
Uintoon$9.4220 rev
Trending
90-day click momentum
Disney Girls Descendants Movie Mal & Evie 2-Pack Bundle Set T-Shirt Purple/White 10-12 US
Disney$13.314.5★
Girls Princess Dress Dresses Fancy Party Outfits Birthday Playwear Purple
Aotekids$26.114.4★
laughZuaia Kids Girls Mal Evie Jacket + Pant Clothing Set Halloween Cosplay Costumes Party Dress up Outfits (9-10Years Evie)
laughZuaia$35.984.4★
Princess Crown Red Blue Crystal Heart Crown Queen of Hearts Evie Costume Halloween Cosplay Party Tiara Accessories Birthday Tiara
Uintoon$9.424.4★
WYYXYB Girls Evie Costume Birthday Party Dress Halloween Descendants Cosplay Outfits(5-6 Years Blue)
WYYXYB$29.234.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 25.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It seems to be decent quality”
“In my opinion, this Evie collection doll feels much more worth the price than the Mal Anniversary doll — theres more character in her face and outfit”
“Great accessories”
“Best bang for my buck”
“It was a great gift for my daughter for her birthday”
“She has had a lot of fun playing with it”
“It has held up well so far”
What buyers complain about
“The necklace might be a tad small for larger necks”