Skip to content
22

ennui costume

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 10Conversion 0Competition 0Returns 10Price range 83Avg price 90Brand share 0Review moat 41Quality gap 88

Avg price

Great$21.13

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$11.86–$33.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,406.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-30.4%

90-day search growth — must beat 0% to launch

Returns

Bad9.6%

return rate — above 6% kills the launch gate

Market size

Bad$0

$0/yr · 24K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

4

Top-5 brand share

100%

Open market

0%

  • amropi42%
  • MapofBeauty32%
  • PINSV26%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$030%$045%$060%$0101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -30.4% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Spike '26NovDecJanMarAprMayJunJulAugSepOctNovDecFebMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 78.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers complain about

Size-Overall50%

“Runs big”

Weight Heavy50%

“heavy and hard to work with”

Top return reasons

Size-Overall40%
Wig/Artificial Hair Quality24%
Waist Fit7%
Shape/Style7%
Color7%
Length3%
Quality-Overall3%
Functionality-Overall3%
Ease Of Cleaning3%
Advertised Vs Actual Product2%