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enchroma colorblind glasses

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 3Growth 54Conversion 3Competition 33Returns 0Price range 18Avg price 51Brand share 0Review moat 94Quality gap 97

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Review moat

Great122.44

avg incumbent reviews — the moat a new listing must climb

Growth

Good+25.8%

90-day search growth — must beat 0% to launch

Avg price

Good$172.46

avg listing price — sweet spot $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Price range

Bad$54.34–$310.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$13K

$13K/yr · 29K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Returns

Bad15.7%

return rate — above 6% kills the launch gate

Competition

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Open market

0%

  • Enchroma66%
  • Qlonn17%
  • Khirhf9%
  • Teenkorvov7%
  • Belsuny2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$3K30%$4K40%$5K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.8% search growth over the last 90 days.
1K800Prime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color34%

“making colors vibrant”

Quality-Overall19%

“Product is Great”

Design-Overall13%

“Cutting-edge, innovative technology”

Size-Overall9%

“They fit him great”

Ease Of Use6%

“easy to distinguish”

Lenses6%

“The matte black frames with outdoor-deutan lenses have truly been life-changing”

Gifting Purpose6%

“Gift for a Friend”

Value For Money3%

“for the price theyre great”

What buyers complain about

Functionality-Overall35%

“Didnt work for me”

Color33%

“EVERYTHING is red”

Durability7%

“It is not very durable”

Quality-Overall7%

“Extremely poor quality frames”

Value For Money7%

“still not worthy of the price”

Vision3%

“the view was intensely red”

Lenses1%

“Lenses are mirrored on both sides which makes seeing through them at all very difficult”

Strength1%

“The frames are also very fragile”

Advertised Vs Actual Product1%

“Item received was not as pictured”

Top return reasons

Functionality-Overall36%
Color27%
Advertised Vs Actual Product14%
Size-Overall9%
Lenses2%
Visibility2%
Defective Material/Parts2%
Value For Money1%
Shape/Style1%
Vision1%