encanto costume for girls
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Price range
Great$13.27–$40.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.25avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 6% kills the launch gate
Review moat
Okay3,690.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 181K searches
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
51
Top-5 brand share
78%
Open market
15%
- Disney25%
- Choadam17%
- Yipkorra17%
- DYJJKM11%
- Bkotoo8%
- Disney Encanto8%
- Open — no brand owns it (9 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yipkorra Mirabel Costume for Girls Cosplay Isabella Outfit Princess Halloween Dress Up With Earrings (Mirabel B 3-4 Years)
Yipkorra$19.374.7★1,262 rev
Disney Girls Encanto Fantasy Gown Nightgown ENCANTO GARDEN 2 4T
Disney$22.084.8★21,893 rev
DYJJKM Mirabel Costume for Girls Magic Family Dress Cosplay Princess Halloween Party Outfit (Blue 4-5 Year)
DYJJKM$18.244.8★499 rev
Bkotoo Encanto Mirabel Dress Up Shoes for Girls - Cosplay Isabela Madrigal Princess Costume Shoes (Rose Toddler Women Numeric_8 Numeric us_Footwear_Size_System Medium)
Bkotoo$14.554.7★154 rev
Disney Encanto Mirabel Dress Costume for Girls Ages 3 and up Outfit Fits Children Sizes 4-6X
Disney Encanto$13.704.6★1,494 rev
Newest
by launch date
Disney Encanto Mirabel Dress for Kids - Bundle with Mirabel Madrigal Costume for Girls Ages 3 and Up Plus Purse | Encanto Halloween Outfit Size 4-6X
Disney$17.381 rev
Arvilhill Man Green Bruno Poncho Costume Adult Halloween Cloak Cape Outfit Cartoon Encant Knitted Robe Dress Up XL
Arvilhill$40.4348 rev
Disney Store Official Mirabel Costume for Kids- Disney Halloween Costumes for Kids - Dress Up Clothes for Pretend Play - Encanto Costume with Embroidered Details - Size 5/6
Disney Store$29.4623 rev
Disney Girls Encanto Mirabel Jersey Short Sleeve - 2t-6x Playwear Dress Lilac 4-5 US
Disney$16.138 rev
Little Adventures Miracle Princess Twirl Dress - Machine Washable Child Pretend Play and Party Dress with No Glitter (Size 4)
Little Adventures$39.4365 rev
Trending
90-day click momentumDisney Store Official Mirabel Costume for Kids- Disney Halloween Costumes for Kids - Dress Up Clothes for Pretend Play - Encanto Costume with Embroidered Details - Size 5/6
Disney Store$29.464.9★
Little Adventures Miracle Princess Twirl Dress - Machine Washable Child Pretend Play and Party Dress with No Glitter (Size 4)
Little Adventures$39.435.0★
LZH Mirabel Isabela Shoes for Girls Halloween Dress Up Comfortable Mary-Jane Ballet Pumps Flats
LZH$14.594.6★
PAINEOMN Halloween Costume Adult Green Cloak Cape Poncho Madrigal Cosplay Costume Halloween Suit Outfit Dress up for Men Women L
PAINEOMN$25.524.6★
Ruikajia Women Mirabel Dress Cosplay Adult Luisa Dress (XL White)
Ruikajia$18.174.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 5.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Size fits perfectly”
“Cute and comfy”
“Well made and cute costume”
“Definitely so soft its comfortable to sleep in”
“Reasonable price, exactly what was expected”
“Perfect for Halloween or Dress-Up Play”
“durable”
“material seems pretty durable”
“But it's perfect for dress up”
“has great color”
What buyers complain about
“It does run a little big”
“It's crazy that it's delivered unassembled”
“Cheap Material”
“Head opening difficult to pull over child's head”
“The glasses unfortunately broke after a few months”