elphaba hat
Skip itSoft demand (-48.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great118.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Price range
Good$7.79–$32.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 179K searches
Returns
Bad9.3%return rate — above 6% kills the launch gate
Growth
Bad-48.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
31
Top-5 brand share
69%
Open market
27%
- Wicked22%
- Sloakify14%
- The Noble Collection12%
- Bioworld12%
- Tittaty9%
- Axepet4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sloakify Elphaba Hat Witch Costume Black Witches Wizard Hats Stuff Gifts Glasses Accessories Merch for Women
Sloakify$15.834.2★61 rev
Wicked Elphabas Hat - Youth Size
The Noble Collection$21.994.6★306 rev
Tittaty Elphaba Hat Elphaba Costume Witch Cosplay Women Accessories
Tittaty$22.394.2★49 rev
Bioworld Wicked Elphaba Cosplay Witch Hat
Bioworld$20.205.0★3 rev
Wicked Elphaba & Glinda Pink & Green Wicked Logo Adjustable Puff Embroidered Baseball Hat
Wicked$23.764.5★16 rev
Newest
by launch date
Wicked Elphaba & Glinda Wonderfullest Time Trucker Hat with Adjustable Mesh Back Pink
Wicked$21.980 rev
Wicked Movie Logo Trucker Hat with Adjustable Mesh Back Black
Wicked$19.340 rev
Axepet Elphaba Galinda Matching Beanie Wicked Friendship Winter Hat Crown Witch Hat Knit Hats for Christmas Party Fans Party (US Alpha Medium Large Black)
Axepet$9.8411 rev
Axepet Elphaba Galinda Matching Beanie Wicked Friendship Winter Hat Crown Witch Hat Knit Hats for Christmas Party Fans Party (US Alpha Medium Large Pink)
Axepet$9.8111 rev
Bioworld Wicked Elphaba Cosplay Witch Hat
Bioworld$20.203 rev
Trending
90-day click momentumWicked Elphaba & Glinda Wonderfullest Time Trucker Hat with Adjustable Mesh Back Pink
Wicked$21.980.0★
Wicked Elphaba & Glinda Pink & Green Wicked Logo Adjustable Puff Embroidered Baseball Hat
Wicked$23.764.5★
Wicked Magic Wand and Broomstick Adjustable Baseball Hat
Wicked$21.545.0★
Axepet Elphaba Galinda Matching Beanie Wicked Friendship Winter Hat Crown Witch Hat Knit Hats for Christmas Party Fans Party (US Alpha Medium Large Black)
Axepet$9.844.2★
Axepet Elphaba Galinda Matching Beanie Wicked Friendship Winter Hat Crown Witch Hat Knit Hats for Christmas Party Fans Party (US Alpha Medium Large Pink)
Axepet$9.814.2★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -48.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 17.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun hat, nice quality”
“Great size”
“Great value too”
“Comes as expected”
“had the slouchy look that I was going for”
“Comfortable and nice”
“easy to put on”
“Love the hat very sturdy for a kid head worth the money”
“great for the school play”
“It is very durable”
What buyers complain about
“These are tiny table top decor”
“The glasses and gloves are kinda cheap”
“False advertising at its worse”
“a little thin”
“Wasted my money”
“Made with cheap material”
“maybe a bit too bright green”