elphaba broom
Skip itSoft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.14avg listing price — sweet spot $15–$100
Review moat
Great204.93avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.12–$47.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$151K$151K/yr · 361K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad7.4%return rate — above 6% kills the launch gate
Growth
Bad-49.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
78
Top-5 brand share
57%
Open market
37%
- The Noble Collection16%
- Disguise15%
- INTIMO10%
- Wicked10%
- Behufun6%
- Coolproud5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wicked Elphabas Broom
The Noble Collection$18.014.6★526 rev
Disguise Wicked Elphaba Broom Official Wicked Movie Costume Accessory One Size
Disguise$19.952.7★14 rev
Coolproud Elphaba Costume Dress for Girls Halloween Cosplay Birthday Party Outfit With Cape and Witch Hat 5-6Y 120
Coolproud$28.604.5★46 rev
Disguise Wicked Elphaba Costume for Girls Deluxe Official Wicked Elphaba Costume Cape and Hat Kids Size (7-8)
Disguise$40.544.6★65 rev
INTIMO Wicked Robe Womens Elphaba and Glinda Wand Broom Charm Bathrobe For Adults (S/M)
INTIMO$36.954.8★13 rev
Newest
by launch date
Centric Wicked Pajama Elphaba Girls Short-Sleeve Wicked Witch of the West Sparkle Nightgown Sleep Dress Loungewear (6) Black
Centric$24.3323 rev
INTIMO Wicked Robe Womens Elphaba and Glinda Wand Broom Charm Bathrobe For Adults (S/M)
INTIMO$36.9513 rev
INTIMO Wicked Robe Womens Elphaba and Glinda Wand Broom Charm Bathrobe For Adults (2X/3X)
INTIMO$38.5513 rev
INTIMO Wicked Girls Elphaba Pajamas Chibi Broom Hat Button-Up Shirt Pajama Set for Kids (10/12) Green
INTIMO$20.3820 rev
INTIMO Wicked Robe Womens Elphaba and Glinda Wand Broom Charm Bathrobe For Adults (L/XL)
INTIMO$37.4713 rev
Trending
90-day click momentum
Wicked Elphaba Little Girls T-Shirt and Tulle Skirt Green/Black 5
Wicked$19.704.7★
INTIMO Wicked Girls Elphaba Pajamas Chibi Broom Hat Button-Up Shirt Pajama Set for Kids (6/6X) Green
INTIMO$20.194.8★
wicked Girls Nightdress | Glinda and Elphaba Girls Nighties | Nighties for Kids| Glinda Nightdress | Pink 5
Wicked$28.074.8★
INTIMO Wicked Robe Womens Elphaba and Glinda Wand Broom Charm Bathrobe For Adults (S/M)
INTIMO$36.954.8★
INTIMO Wicked Robe Womens Elphaba and Glinda Wand Broom Charm Bathrobe For Adults (2X/3X)
INTIMO$38.554.8★
Demand
Weekly Amazon search volume, last 36 weeks — -49.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Well made dress”
“Sturdy”
“totally worth the price”
“Fit them well and super cute”
“Better than expected”
“Great make believe dress up option”
“It is very durable”
“easy to put on”
“Great gift choice”
“Cute play toy for wicked loving little kids”
What buyers complain about
“Cheap”
“Too big”
“multiple nails broke within 2 minutes”
“doesnt feel very sturdy”
“So this costume was NOT new”
“Not worth the price”
“The only reason I can not give this robe a 5 star rating is because it came with a hole in the right pocket”
“Unfortunately, it's kinda hard to put the pieces together”
“Top piece snapped off and is unfixable”