elena of avalor
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible61.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.68avg listing price — sweet spot $15–$100
Price range
Great$7.94–$50.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Competition
Bad97%top-5 click share — a locked-up shelf
Market size
Bad$9K$9K/yr · 94K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
7
Top-5 brand share
100%
Open market
0%
- Disney66%
- Elena of Avalor18%
- Waruila8%
- JMTEEA4%
- Spinbrush3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elena of Avalor Toddler Girls Plush Aline Slippers (11-12 M US Little Kid Red)
Disney$7.944.5★105 rev
Elena Of Avalor Disneys Figure Set
Elena of Avalor$50.274.5★78 rev
Elena Dress Traditional Spanish Princess Dress up Costume for Girls Tiara Costume (Red 8-10)
Waruila$16.854.4★51 rev
Princess Elena Crown Elena of Avalor Tiara and Red Necklace Princess Elena Halloween Costume Red & Crown Jewelry Set of Costume for Halloween
JMTEEA$13.794.5★61 rev
Disney Princess Elena of Avalor PVC Figural Key Ring Key Accessory
Disney$12.745.0★12 rev
Newest
by launch datePrincess Elena Crown Elena of Avalor Tiara and Red Necklace Princess Elena Halloween Costume Red & Crown Jewelry Set of Costume for Halloween
JMTEEA$13.7961 rev
Elena Dress Traditional Spanish Princess Dress up Costume for Girls Tiara Costume (Red 8-10)
Waruila$16.8551 rev
Elena of Avalor Toddler Girls Plush Aline Slippers (11-12 M US Little Kid Red)
Disney$7.94105 rev
Arm & Hammer Kids Spinbrush Elena of Avalor Powered Toothbrush 1 Count
Spinbrush$10.5060 rev
Elena Of Avalor Disneys Figure Set
Elena of Avalor$50.2778 rev
Trending
90-day click momentumElena Dress Traditional Spanish Princess Dress up Costume for Girls Tiara Costume (Red 8-10)
Waruila$16.854.4★
Elena of Avalor Toddler Girls Plush Aline Slippers (11-12 M US Little Kid Red)
Disney$7.944.5★
Disney Princess Elena of Avalor PVC Figural Key Ring Key Accessory
Disney$12.745.0★
Princess Elena Crown Elena of Avalor Tiara and Red Necklace Princess Elena Halloween Costume Red & Crown Jewelry Set of Costume for Halloween
JMTEEA$13.794.5★
Elena Of Avalor Disneys Figure Set
Elena of Avalor$50.274.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The headband is made of metal, not plastic”
What buyers complain about
“This is very cheaply made”
“Plus it didnt arrive when it was supposed to be here. It was for a birthday gift. Extremely disappointed.”
“Dont buy not worth the money”