edna mode glasses
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Great496.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$5.04–$39.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.89avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Returns
Bad9.3%return rate — above 6% kills the launch gate
Market size
Bad$26K$26K/yr · 22K searches
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
30
Top-5 brand share
61%
Open market
31%
- Spooktacular Creations20%
- Sun-Staches14%
- VIGUEUR10%
- Kangaroo9%
- grinderPUNCH9%
- Generic8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spooktacular Creations Wizard Glasses Halloween Black Round Glasses Black Circle Eyeglasses for Halloween Accessories Costume
Spooktacular Creations$9.244.5★453 rev
Sun-Staches Disney The Incredibles Edna Mode Costume Glasses UV 400 Lenses Iconic Black framess One Size Fits Most
Sun-Staches$10.354.4★290 rev
Kangaroo Wizard Round Glasses for Kids Pretend Glasses Black Circle Frame Wizard Costume Accessories for Kids & Adults Party Apparel Fun Holiday Events & Photo Booth Props Party Favours
Kangaroo$7.424.5★1,800 rev
grinderPUNCH Costume Glasses | Thin Round Nerd Halloween Eyeglasses | Wizard Glasses | Adults (Black)
grinderPUNCH$13.924.5★105 rev
Generic Tengen Toppa Simon Anime Costume Cosplay Red Starfish Sun Glasses Medium
Generic$39.914.4★4 rev
Newest
by launch date
Hmxpls Round Wizard Glasses Halloween Black Circle Glasses Fake Costume Eyeglasses for Dress Up Cosplay Accessories
Hmxpls$6.2117 rev
Generic Tengen Toppa Simon Anime Costume Cosplay Red Starfish Sun Glasses Medium
Generic$39.914 rev
Gleyemor Retro Round Blue Light Glasses for Men Women 90s Vintage Costume Cosplay Eyeglasses (Black)
Gleyemor$12.93225 rev
VIGUEUR 2PCS Round Wizard Glasses - Wizard Costume Plastic Glasses For Dress Up
VIGUEUR$6.2695 rev
VIGUEUR Round Wizard Glasses - Wizard Costume Plastic Glasses For Dress Up
VIGUEUR$6.1186 rev
Trending
90-day click momentumHmxpls Round Wizard Glasses Halloween Black Circle Glasses Fake Costume Eyeglasses for Dress Up Cosplay Accessories
Hmxpls$6.214.2★
Generic Tengen Toppa Simon Anime Costume Cosplay Red Starfish Sun Glasses Medium
Generic$39.914.4★
SOHUPAC Classic Round Glasses Retro Circle Eyeglasses Clear Lens Metal Frame Accessories Non-Prescription For Men Women (Black)
SOHUPAC$8.924.2★
Gleyemor Retro Round Blue Light Glasses for Men Women 90s Vintage Costume Cosplay Eyeglasses (Black)
Gleyemor$12.934.1★
VIGUEUR 2PCS Round Wizard Glasses - Wizard Costume Plastic Glasses For Dress Up
VIGUEUR$6.264.4★
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -1.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 68.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Its Perfect fit”
“The quality is good for a costume accessory”
“Product as described”
“Very durable”
“Good price”
“They are comfortable”
“The plastic material”
“sturdy fit as they should”
“thickness are great”
What buyers complain about
“However, they were definitely too large for my 3-year-old and kept sliding off”
“flimsy”
“They broke after 1 day”
“Beware: these are very bad quality and break easily”
“its uncomfortable to wear”
“Misleading description”
“Not worth it”